Recently, the reporter learned that Alex Lighting Co., Ltd. has entered the stage of decoration finishing in the new store of Shanghai Jiajiajia.
Pure European style
Shanghai Jiajiajia is one of the well-known high-end building materials stores in Shanghai. Most of its building materials are for medium and high-end consumers. Into the Alex store in this store, the reporters saw that the entire exhibition hall was clean and spacious, the lighting was soft and warm, and the various chandeliers of Alex were displayed in the middle of the hall, and on the four edges of the exhibition hall, Alex's iconic white Roman column promenade has been set up to decorate the Alex Wall and table lamp products, giving these corridors a pure European charm, just like the corner of a palace in medieval Europe. This also allows customers to see the style of Alex lighting products at a glance. At the same time, the overall decoration of Jiajiajia Building Materials Shopping Mall is also based on European style, which makes the Alex store and the surrounding environment blend together.
According to the store salesperson Ms. Gao Mei, the store has just completed the hard decoration, Alex's brand image has been initially established, but at present, it needs to be modified and perfected in many details, such as matching the products. , tables and chairs, etc. When the store is displayed in front of the customer in a completely decorated form, its visual impact will be even more shocking. It gives the customer the feeling of elegance, elegance, and complete European style.
Boutique lamps are reassuring
Gao Mei further told reporters that they did not deal with the Alex brand, but also operated European-style lamps. European style lamps have always had a good market in Shanghai, but consumers who choose such lamps, regardless of the quality of the products or after-sales service, are relatively high. They have been working hard in this market all the year round, and they deeply feel the influence and decisive influence of the quality and cultural connotation of the lamps on the consumers' intentions, and Alex's product quality has reached such high requirements, and Alec The service attitude and enthusiasm of the manufacturers also made them feel at ease, so the two sides hit it off.
It is reported that although the new store of Alex was initially completed, the order has already been on the door. Gao Mei said that they use engineering customers as their main sales target. Alex's style and quality have determined that it is mainly for the mid-to-high-end consumer market, of which engineering and commercial use account for a large proportion, so they are selling products. Can not sit in the store negatively, and more is the business staff of the store to take the initiative. On the one hand, they sent their own business elites to actively seek target customers, on the other hand, they strengthened contact with Shanghai's decoration companies and formed a linkage and cooperation relationship to further expand the company's business radiation and multi-party sales.
The reporter noted in the interview that Alex has a specialty store in many high-end lighting markets in Shanghai, which can be said to be everywhere. Its products are mainly made of resin and pure copper. The products are very fine in appearance and workmanship. Especially the resin lamps are not only beautiful in appearance but also relatively low in price, which is very suitable for home users. The rapid growth of Alex in recent years is inseparable from many efforts such as strict control of product quality and enhancement of product styles and after-sales service.
1
Electronic Wire Harness Co., Ltd. , http://www.nsusbcables.com