If you're tired of regular video forms, then the innovative form of 360° panoramic video will definitely make you shine again.
The 360° image has been around for a while, and we can easily take a 360° image using the panoramic mode of the phone. However, compared to the 360° picture, it is much more complicated to master the shooting of 360° panoramic video.
At present, many brands still use regular video as an important part of their advertising, and only a few brands have truly mastered this new form. By observing the 360° panoramic video ads that these brands have already produced, we can summarize some clearer themes.
Immersive immersion
Earlier this year, Mercedes made a wonderful immersive video. The video is about a story between Loki's Wolf Dog (famous on Instagram) and its owner Kelly Lund.
The short film has one feature: it doesn't overemphasize the brand, only one car of the brand quietly parks next to the snowy mountains of Colorado. Like many similar short films, the way it conveys brand information is clever and effortless.
2. Discovery found
Come to this room on the map, if you can look around, I believe you will find something unique and suitable for your interests. This is a video of an Easter egg made by Asda, which launched its spring and summer furniture collection through this video. Visitors can see a series of advertising videos about the brand in this well-designed house. Asda offered prizes to the first person to find all the hidden Easter eggs. It's also interesting to note that Hannah Maggs, a well-known blogger focused on the popular lifestyle, was hired by the company as a guide to appear in this advertising video, which helped to some extent in social media. The influence.
3. Shocking shocked
Let's take a look at a completely different video. The above picture is a campaign video of an electric Formula Championship. In the video, the free knight Damien Walters from Derbyshire made a backflip towards a car that was speeding up his run. Such amazing stunt performances give you a new visual experience with 360° panoramic video. Currently, this video has accumulated more than 1.2 million views. In order to get more inspiration, you may want to hang out with Bjork and become a real life Pacman or a survive a bear attack. How do I start making 360° videos? How do you just want to try it out, here are some suggestions for you.
1. Oneself needs to understand that the quality of the video does not have to be perfect, because viewers tend to be more tolerant of interactive video. Now you can buy a 360° panoramic video camera for $80, so making your own is a good choice. But this is not an easy task, you have to consider a lot of factors. For example, everything, including you, is in the lens, so you must strategically determine the location of the camera. In addition, you should avoid tiny movements as much as possible, otherwise it will bring difficulties to later editing. In fact, editing 360° panoramic video is the most time consuming.
2. It is indeed safer for a partner to work with a partner who is proficient in 360° video capture. This will also give you more time and energy to take care of the overall situation and focus on the overall content. Keep in mind that 360° panoramic video is a different, more experienced, and more creative medium. The details are very important, so you have to pay attention to technical issues.
3. The most cost-effective way to reuse 360° panoramic video is to use existing ideas. Now some organizations like Lobster can ensure that you get access to user-generated content (UGC) from the contributor community. This is a common practice for organizations that want to make 360° panoramic video quickly, at a low cost and not let them go bankrupt.
What is the next step? Recently, Facebook added 360° video to instant articles and actively encouraged brands to participate. Currently, instant articles can only be used on iOS and Android systems, but don't worry, because the technology guarantees that every mobile device will have a 360° built-in camera in the near future...
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