[Home Theater Network HDAV.com.cn] Among the many British brands, there are some high-end brands with distinctive personality and outstanding performance, including the fierce brand in the top of the huge pyramid of the British fever audio industry. (Monitor Audio). Domestic readers' understanding of the fierce brand is mostly through the products and technology, but little is known about the history of the brand. We don't even know that the fierce brand is one of the pioneers of metal diaphragm speakers.
brand history
In the 1960s and 1970s, it was undoubtedly the golden age of British audio. With the establishment of the so-called "BBC" speaker specifications, a number of world-class audio brands represented by KEF have emerged in the UK. In the tide of this era, an Englishman of the Indian descent, MO Iqbal, who was later called by the Hong Kong people "Mao Chairman Mao" (when he was very strong, could not be called "old"), in 1972 In the year, he founded Monitor Audio in partnership with the famous audio commentator Martin Colloms. The MA1, the pioneering work of the fierce brand, is the design of Martin Colloms. Although Martin later withdrew from the fierce card, he kept close contact with the fierce card until "Mr. Chairman Mao" retired, and also helped the brand to design some very famous models.
In 1974, the MA3 speaker was launched. This is a BBC-sized 3-way large bookshelf speaker. From the perspective of the 3-band frequency control panel, it is indeed a professional monitor speaker style. In the UK, the brand that involved in BBC monitor speakers, and later almost all famous in the world, this law also applies to the fierce card, it is said that this speaker, laid the status of the fierce brand in the fever audio industry.
However, it is not the BBC specification speaker that makes the final name famous. In 1981, Chairman Mao hired former BBC engineer Robin Marshall as a designer. The name of Mr. Marshall, a Chinese enthusiast, is unfamiliar, but mentioning the brand Epos he created later, everyone should be familiar with it. Known for designing cost-effective speakers, Marshall's R352 two-way bookshelf was the best-selling speaker in the UK at the time. Since then, the name of the fierce brand has been well known to the mass market outside of enthusiasts. In the mid-1980s, many speaker factories in the UK began experimenting with metal aluminum as a high-pitched diaphragm, and the brand began research in this area. Marshall later mentioned to the media an interesting story: an engineer from Celestion in the UK told him that aluminum could not be used to make a high-pitched dome. Because it can't work for 10 seconds, the diaphragm can't stand the huge one. Distorted force and broken. This may be a problem that has occurred in the early experiments of Celestion, and it is certain that this problem is finally solved. Marshall's R852MD was launched in 1985. It uses the new aerospace material, aluminum-magnesium alloy, as the dome material. It is one of the first speakers in the UK to use metal dome tweeter.
Soon, the R352 was changed to the R352MD, and the metal treble was also replaced. Interestingly, it wasn't long before Celestion published a generation of Minger SL6, which was the aluminum dome tweeter! Later Marshall left the fierce brand to create Epos, but the card continued to be further studied on the metal material unit. In 1989, the year that made all Chinese people unforgettable, the fierce brand published the "Gold Treble" that shocked the fever industry. The name of Jin Gaoyin is so large that almost all the enthusiasts in China believe that the fierce brand is gold-plated on the aluminum alloy diaphragm at no cost. It was not until Weiwei Audio obtained the fierce agency right, and the current technical director of the company told the media that the gold coating on the gold high-pitched sound was actually just a color of alumina ceramics.
The first Vibrant brand with Gold Treble was Studio 10. In the following years, with a series of Studio series speakers, Meng Brand quickly became one of the representative brands of British best-selling speakers. At this time, the company acquired the manufacturing technology of the metal dome treble and the metal woofer in the metal dome by the Acoustic EngineerinQ company, which is a metal diaphragm unit in the UK. The Studio series became one of the few speakers in the world that used metallic materials as unit diaphragms. The Studio series is highly favored by professional commentators in the world and has a high reputation among Chinese enthusiasts. It is a dream device for many people at that time. In addition to Studio 10, the more famous models in this series are Studio 20SE, Studio 50 and Studio 60. In the early and mid-1990s, the Gold Treble and Studio series were two gold-plated signs that were never lost. The Studio 20SE was even produced until 2000, with a life cycle of eight years. In the mid-priced market, the brand also relied on the high-quality products such as Jin Gaoyin's MA700 and 703PMC, which captured the hearts and minds of many unconstrained enthusiasts.
In 1997, in the year of Hong Kong's return to the country, Chairman Mao, who had been in power for 25 years, felt that he was out of the sound circle after selling the company's shares to a group of investors headed by Dave Collins. That is, since then, the fierce card has almost quietly withdrawn from the Hong Kong and mainland markets.
Do not assume that the new owner is adopting a contraction strategy. In fact, after the acquisition of the fierce brand, the new owner has undergone a series of major restructurings of the brand. The series of measures include: recruiting new technical director Dean Hartley, the former factory scattered in Cambridge (respectively responsible for unit manufacturing) , wooden box manufacturing and final assembly) integrated into a large factory and moved to Rayleigh, developing a new GS series to replace the Studio series and so on. In the following 10 years, the company has maintained a fairly good sales performance in North America and Japan and South Korea.
The new technical director, Dean Hartley, is the founder of the British speaker brand Keswick Audio. Keswick is a small town in the United Kingdom. In such a small pool, Dean can't make waves, so the brand's popularity is not high. Dave is able to recognize the beads and enable such a young man to provoke the stalwart of the design team. It can be seen that Dean is technically superior. In the "Mao Chairman" era, the fierce brand has a tradition of giving designers a great degree of freedom, and now this tradition is still inherited. In this free atmosphere, Dean was backed by this old-fashioned name, and finally got the chance to show his talents.
Dean believes that although there have been many excellent designs in the past, the problem is that these products come from different designers. Although they are widely praised in terms of sound quality, they still reflect the different tastes of different designers, so as a whole It is said that there is a problem that the same series of speakers in the same series have different styles, which has caused some users to be troubled. Under the leadership of Dean, the company re-planned the product line and reinvented the past design, developing the Bronze BR series from the entry level, the mid-level Silver RS ​​series, the high-end Gold GS series, etc. The lineup is as rich and growing as ever.
In 2007, the company was once again acquired by management, but compared to the last acquisition, the design team has not changed much. Dean Hartley, who has been working for 10 years, still holds the key position of design director. The new board of directors consists of five people, all of whom are British who have worked hard for many years, and they are still proud of being a big British private company and not being acquired by a big consortium. Enthusiasts should understand that for high-end fever small factories that do not win by scale operation, the outcome of the acquisition by Big Capital is basically to give up their inherent style, compromise to the market, and finally be sold again, and a small fever factory is Can't afford to toss this way.
The new board of directors has once again turned its attention to China, which has been away for 10 years. On the one hand, it signed an agency agreement with Hong Kong and Wei Company, which has rich experience in domestic market promotion, and officially announced the return of the brand to the Chinese audio market. On the other hand, the company has established a production base in China to integrate British design. Resources and China's manufacturing capabilities make its products more competitive in the market. At the same time, the new flagship Platinum (Platinum) series, designed by Dean, was also launched in 2007. This is a new material and design that uses a lot of different speaker technology to prove the success of this new design and manufacturing model. The manufacture of the Platinum series is also in China. The Platinum series of beautiful quality and clear sound, almost immediately conquered the major audio media, commentators are not convinced, giving the "Platinum" series unreserved praise.
We are fully convinced that the new board of directors is composed of a group of enthusiasts who love audio. Under their leadership, the brand can fully continue the excellent audio culture and tradition of its 35 years, and in the new century, it will become The focus of the audio industry.
Product and technology
As early as 1986, the fierce brand first introduced a hemispherical metal diaphragm tweeter, its good high-frequency response and crisp details are refreshing. Three years later, the gold-plated metal tweeter was re-launched and it has been known for its gold-plated treble.
In 1991, the company successfully developed a mid-woofer unit for metal diaphragms, providing a faster and less distorted mid-low frequency response. Later, they also plated the metal woofer's mid-woofer with gold. It was found to behave like a gold-plated treble, with a clear sound quality, and the replay music is no longer ambiguous.
The medium/woofer unit made by C-CAM is used to ceramize the surface of the aluminum-magnesium alloy. The C-CAM magnesium-aluminum diaphragm, which is based on cosmic aerospace technology, not only reproduces extremely soft mid- and low-frequency sounds. With the newly improved aluminum-magnesium diaphragm woofer, it has a fast transient response, a wider dynamic range and lower distortion.
Today's products are rich and complete, in addition to the top Platinum series, as well as Gold GX, Silver RX, Bronze BX series, Shadow series, Apex series, Radius HD series, MASS series, Outdoor outdoor speaker series, Ci custom installation series, SoundFrame Wall speaker series and WS100 wireless speakers and so on.
Among these products, the flagship speaker PL300 of the top-grade Platinum series uses many new technologies, firstly the ribbon tweeter named Platinum C-CAM. This series no longer uses the traditional dynamic treble, but the new ribbon treble, so that the PL300's high-frequency response can easily reach 100kHz, whether it is LP, SACD or Blu-ray audio signals, PL300 can fully correspond. In the woofer section, the PL300 uses a unique RDT diaphragm, which is a honeycomb diaphragm made of Nomex. Although it is only 40μm thick, it has better strength and more sensitive response. It is in the 8-inch double RDT unit. Driven, the PL300 can emit a good low frequency of 28Hz.
It is worth noting that the entire Platinum series uses the "ARC" technology. The ARC uses a thin struts made of special polymer that runs through the entire speaker from front to rear and secures the front baffle, the single frame, the reinforcing bracket inside the speaker, and the rear baffle due to this polymerization. The object has a good damping effect, so the ARC design can provide a very good soundproofing effect of the speaker, and make the speaker become extremely strong, while the PL300 internally shares 4 ARC columns, plus multiple reinforcing support measures, let the PL300 With a weight of up to 43.8kg, it is the new flagship of Monitor Audio. More fresh and fun home theater information, please pay attention to home theater network http:// (WeChat: cnhifi), the country's most influential home theater audio player interactive media website.
Note: This article is transferred from HIFI. The article is an independent view of the author and does not represent the position of the home theater network.
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