The new Siri Assistant and App Store seems to make Apple TV rejuvenate. Apple stated that App was the future of TV. It simply removed the browser in tvOS, and users would not be able to download and install it in the app store. Even their own Safari was not spared. More puzzling is that there are iOS developers found that with the browser is removed together with WebKit and UIWebview two controls. This means that the App in Apple TV will not be able to call the interface to open the web page as easily as in the iOS system. Apple TV application developers have to find other ways to ensure a first-class user experience.
However, does this necessarily mean that Apple hates the Web?
TV does not need a browser?
For the limited experience of my personal use of an Android TV box, the browser in the TV has always been a sneaky existence. I rarely hold a "forced" streamlined to a remote control with only a few buttons, open UC or any browser, and then breathlessly enter the URL to visit in the address bar. There is hardly a single website or service that costs me so much trouble. Not to mention that in Android-based TV operating systems, it is easy to find alternatives to similar services.
In fact, for most users, the biggest function of TV box remote control is just to click menu and confirm/cancel. In the intuition of ordinary consumers, a smart TV (including a box) with an external keyboard should be a "monster" rather than a half-meaning television. If one considers the input-output ratio of information, television, as an ancient medium with more than one hundred years of history, should be an information transmission device with very little input and a lot of feedback. Traditional broadcasting and television have only two modes of channel switching and switching off. By the time of cable television, users can achieve advanced functions such as on-demand and look-back with the help of set-top boxes. New input brings additional information revenue.
The smart TV, represented by Apple TV, infinitely expands the source of content, namely the Internet, and also provides a variety of input methods. Regardless of whether you abstract the Internet into a Web site or a software application or a cloud service, the proposition that you can't get around is that the 40-inch-wide screen placed in the living room is still a TV. The imagery of equipment in the past hundred years still remains in the minds of countless users. People are not used to or need to carry out heavy text input on television. On a desktop computer device, the browser + search engine is the best partner for getting information. Then there should be no more convenient and efficient tool for TV production than voice search. Why must browsers?
In an article in PingWest, Apple’s technology giant, who controls the hardware industry chain and the software ecosystem at the same time, is compared with the Bureau of Radio, Film and Television of the Magic Department. The article believes that Apple and SARFT have the same attitude and policies on Apple TV as they treat the Web, in order to reproduce the brilliant achievements of the App Store on the iPhone and iPad, and also means that Apple hates the Web. As you know, the browser as a super app may turn the TV into a micro computer. The complete removal of browsers and webviews can be seen as Apple's motives in business. It is to protect their own private interests, so Apple hates the Web. Is the logic reasonable?
Another concept that needs to be clarified is what exactly does the Web mean here? If the Web is an abstract summary of the Internet, then obviously Apple will not hate the Internet. If the Web refers to the web site's content presentation style, then Apple's official website as the iPhone's most important buying channel, how do you persuade yourself to believe that Apple hates the Web?
What if I don't have a browser?
Although Apple TV abandoned the set of tools and interfaces for rendering HTML, Apple did not completely seal the junction.
A little browsing at the tvOS developer site reveals that Apple has provided developers with a set of tools called TVML that can be used to embed notifications or form pages in the client and support simple input such as user rating. operating. From a product perspective, the light input capabilities of TVML combined with Javascript can be applied to scenarios such as password recovery and user feedback collection when app login fails. And these scenes are usually implemented on the mobile side based on HTML, ie Webview. It can be seen that Apple is not completely exclusive of Webiview on Apple TV, but it is just another implementation.
In other application scenarios, assuming that Twitter or similar social media applications have appeared on Apple TV, how do you browse the links in the tweets without supporting Webview? With my understanding of Apple, the most likely solution is 3D Touch. Remember the rubbing effect when selecting content on Apple TV? If a remote control equipped with a touch panel supports three levels of pressure recognition, it is not difficult for peek preview and pop-up interaction paradigm to be transplanted to tvOS, and it also eliminates the weird scene of a single notification occupying the entire TV screen.
Of course, this design is based on the premise that users have a common need to log on to social networks on TV. Wouldn't it be strange to forward and reply to reviews with more than 40 inch large screen devices? Today, CPUs have settled in a variety of devices. People still have some intuitive definition of the use of the products. Apple has always been considered as the best technology company for users' intuition.
In my opinion, Apple does not hate the Web. It just doesn't like the out-of-control situation of the Android ecosystem. The App Store in Apple TV is the best manager to help maintain order. In contrast to the Android camp, Google, the leader, has no achievements in the smart TV category. Behind the box manufacturers, traditional TV manufacturers can only personally touch the water, the system experience is uneven, developers are even more clueless.
Whether it is the Web or the App, the same as the content presentation method, it is only appropriate and inappropriate in the eyes of technology companies. There is no hate or hate. In SARFT's view, it is not necessarily.
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