This AppleTV has the same chip configuration as the chipset IPhone6 ​​and has reached the computing power of the PS3. At the same time, it has quite complete voice control and touch-screen experience, and it has introduced APPStore for the first time. If you do not consider content resources, it can be said that it is a complete explosion of domestic box products.
However, even if it did, Apple did not launch a TV product. It has been eight years since the first Apple TV was released. What is Apple waiting for?
AppleTV takes experience as a breakthrough point
After the PC, the mobile phone, and the PAD, the TV screen was the last screen that was not modified by the Internet. Behind it is a huge market and it is a new growth pole.
Cooke said in his speech that television is an important family role and occupies an important position in the living room. The current television industry produces unparalleled high-quality content and is a golden age. However, the experience of using television has not changed for decades.
Cooke believes that the future of television needs to meet the conditions are: powerful hardware, modern operating systems, new user experience, developer tools.
The new AppleTV adds Siri and touchpad to the interaction. In the live demonstration, Siri's performance is quite amazing. It not only can run search information at any time during video playback, but more importantly, it has logic in content retrieval, just like the search scene in advertising: Father said, “What good family? Do you have a movie?â€, the mother added “only cartoons,†and the children said “to be the latest.†These three-tiered, weighted searches provide the latest family cartoons.
Siri's use of AppleTV far exceeds the value of Iphone products. Because the interaction of mobile phones is rich and varied, TV remote controls have been criticized for many years.
The experience of playing games and finding resources with the touch screen in the remote control is also substantially refreshed. It can be said that it is the best in the current set-top box products.
The excellent interactive experience is a breakthrough point for Apple to enter a product, and it is also a condition of extensive application expansion. AppleTV's genes are still evident on AppleTV.
Accumulate applications for the future of television products
Cooke has a word in the AppleTV release section that is: The future of television is the application.
At the press conference, the latest shopping applications, game applications, and video applications were also displayed. Although cross-platform and cross-app search of video resources are quite dazzling, Apple did not show a higher level of similar products in the layout of content services. In the host product, Xbox also introduced Netflix and Hulu video platform, the difference is not obvious. Even in China, the majority of TV and box companies also use video as the core to access games, shopping, education, and other resources.
Therefore, Apple hopes to use third-party applications to attract third parties to develop applications suitable for large-screen TVs with its shipment volume and digital product distribution capabilities, and then build ecosystems and increase Apple TV's weight. Apple copied the successful experience gained in Iphone and Ipad to TV. This is Cook's intention to emphasize that "the future of television is application."
The future of television will also have a revolution in display technology and disruption of product form, but for Apple TV, success depends on the application.
This may explain why AppleTV has been in business for 8 years and Apple still has not produced a true Apple TV. Taking the U.S. market as an example, the integrated video resources on Apple TV are found in Samsung's Tizen and LG's WebOs, and even the products of China Hisense in the U.S. market are on the same starting line. This time, Apple has developed a clear superior voice control and touch screen remote control, but the innovation of these interactive experiences has not brought about expansive bursts, and the advantages of APP have not yet emerged. Therefore, Apple still needs to use the TV box as a low-cost, low-input product to educate the market, nurture APP, and accumulate ecology, which will increase the potential for Apple TV in the future.
Why China Internet TV companies are more impulsive?
Apple, which has been accumulating TV boxes for eight years, has clearly contrasted with domestic companies competing for Internet TV products.
In China, Internet companies, content parties, channel partners, and panel makers are all launching smart TV products, and their spectacular level is catching up with smartphones.
In terms of interactive experience, it is far behind Apple, subject to policies in content resources, hardware itself lacks autonomy and no bright spots. Why do Chinese companies dare to preemptively "upgrade"?
There are several reasons. 1. China has huge TV production capacity and a relatively low cost of the industrial chain. There is currently a trend of surplus, and the threshold for entry is relatively low. 2. Enterprises that do smart TVs do not have ecological goals or methods. For traditional companies to sell new products, Internet companies use traffic portals, services, and content resources for the most part, and integrate resources with low costs. 3. Certain blindness, impulse to enter. Almost all of them are counter-examples, and there is almost no profit from content and services.
This kind of fundamentals has caused the homogeneity of China's Internet TV products to be serious and the competition has remained at a low level. The basic fact is that the current domestic Internet TV products are still based on cost-effectiveness as the main selling point, that is, after implementing some of the Internet features, they still have a price advantage to attract users.
In addition to the expansion aimed at delineating users, the gradual and gradual introduction of as many Internet resources as possible to the big screen of TVs and groping around the scene of constructing home entertainment centers is the status quo of China's Internet TV or smart TV.
However, even if it did, Apple did not launch a TV product. It has been eight years since the first Apple TV was released. What is Apple waiting for?
AppleTV takes experience as a breakthrough point
After the PC, the mobile phone, and the PAD, the TV screen was the last screen that was not modified by the Internet. Behind it is a huge market and it is a new growth pole.
Cooke said in his speech that television is an important family role and occupies an important position in the living room. The current television industry produces unparalleled high-quality content and is a golden age. However, the experience of using television has not changed for decades.
Cooke believes that the future of television needs to meet the conditions are: powerful hardware, modern operating systems, new user experience, developer tools.
The new AppleTV adds Siri and touchpad to the interaction. In the live demonstration, Siri's performance is quite amazing. It not only can run search information at any time during video playback, but more importantly, it has logic in content retrieval, just like the search scene in advertising: Father said, “What good family? Do you have a movie?â€, the mother added “only cartoons,†and the children said “to be the latest.†These three-tiered, weighted searches provide the latest family cartoons.
Siri's use of AppleTV far exceeds the value of Iphone products. Because the interaction of mobile phones is rich and varied, TV remote controls have been criticized for many years.
The experience of playing games and finding resources with the touch screen in the remote control is also substantially refreshed. It can be said that it is the best in the current set-top box products.
The excellent interactive experience is a breakthrough point for Apple to enter a product, and it is also a condition of extensive application expansion. AppleTV's genes are still evident on AppleTV.
Accumulate applications for the future of television products
Cooke has a word in the AppleTV release section that is: The future of television is the application.
At the press conference, the latest shopping applications, game applications, and video applications were also displayed. Although cross-platform and cross-app search of video resources are quite dazzling, Apple did not show a higher level of similar products in the layout of content services. In the host product, Xbox also introduced Netflix and Hulu video platform, the difference is not obvious. Even in China, the majority of TV and box companies also use video as the core to access games, shopping, education, and other resources.
Therefore, Apple hopes to use third-party applications to attract third parties to develop applications suitable for large-screen TVs with its shipment volume and digital product distribution capabilities, and then build ecosystems and increase Apple TV's weight. Apple copied the successful experience gained in Iphone and Ipad to TV. This is Cook's intention to emphasize that "the future of television is application."
The future of television will also have a revolution in display technology and disruption of product form, but for Apple TV, success depends on the application.
This may explain why AppleTV has been in business for 8 years and Apple still has not produced a true Apple TV. Taking the U.S. market as an example, the integrated video resources on Apple TV are found in Samsung's Tizen and LG's WebOs, and even the products of China Hisense in the U.S. market are on the same starting line. This time, Apple has developed a clear superior voice control and touch screen remote control, but the innovation of these interactive experiences has not brought about expansive bursts, and the advantages of APP have not yet emerged. Therefore, Apple still needs to use the TV box as a low-cost, low-input product to educate the market, nurture APP, and accumulate ecology, which will increase the potential for Apple TV in the future.
Why China Internet TV companies are more impulsive?
Apple, which has been accumulating TV boxes for eight years, has clearly contrasted with domestic companies competing for Internet TV products.
In China, Internet companies, content parties, channel partners, and panel makers are all launching smart TV products, and their spectacular level is catching up with smartphones.
In terms of interactive experience, it is far behind Apple, subject to policies in content resources, hardware itself lacks autonomy and no bright spots. Why do Chinese companies dare to preemptively "upgrade"?
There are several reasons. 1. China has huge TV production capacity and a relatively low cost of the industrial chain. There is currently a trend of surplus, and the threshold for entry is relatively low. 2. Enterprises that do smart TVs do not have ecological goals or methods. For traditional companies to sell new products, Internet companies use traffic portals, services, and content resources for the most part, and integrate resources with low costs. 3. Certain blindness, impulse to enter. Almost all of them are counter-examples, and there is almost no profit from content and services.
This kind of fundamentals has caused the homogeneity of China's Internet TV products to be serious and the competition has remained at a low level. The basic fact is that the current domestic Internet TV products are still based on cost-effectiveness as the main selling point, that is, after implementing some of the Internet features, they still have a price advantage to attract users.
In addition to the expansion aimed at delineating users, the gradual and gradual introduction of as many Internet resources as possible to the big screen of TVs and groping around the scene of constructing home entertainment centers is the status quo of China's Internet TV or smart TV.
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