OLED is regarded as the next generation of display technology. It was recognized by the industry as early as several years ago, and the current OLED market camp is being expanded. On September 16th, led by China Electronics Industry Association, LG Display (hereinafter referred to as “LGDâ€) united with nearly 30 color TV manufacturers such as LG Electronics, Skyworth, Konka, Changhong, Haier, Suning, Gome, Huaxing Optoelectronics, and New Oriental. The industrial chain and research institutes have joined hands to create "the expansion of the OLED market camp" to accelerate the popularity of OLED TVs.
OLED TV or laser TV, or other new display technology, who will replace the LCD TV? Only time will give the answer.
A
Advantages of self-illumination Obviously, many platforms are optimistic about the development direction of OLED
Professor Deng Qingyun of the University of Science and Technology and Rochester University, known as the "Father of OLED," said that because of the self-luminous characteristics, OLEDs can eliminate the need for accessories such as backlights compared to LCDs, and are therefore more competitive in manufacturing. At the same time, OLED is a new generation of display technology, starting from the excellence of foldable, wearable and transparent.
In the exhibition hall of OLED organic television, the reporter saw OLED's future products in various forms. A 55-inch OLED wallpaper TV with a thickness of less than 1mm, a smart watch with plastic OLED, a commercial OLED double-side display, a curlable display, a hyperboloid mobile phone, etc., which can be absorbed by a magnet and has a thickness of less than 1mm, has already presented a future in product form. Many practical applications.
OLED is regarded as the next generation of display technology, its self-luminous characteristics brings pure black, true color performance, any view angle is not affected, 5000 times the LCD LCD response speed and light and thin design . At the exhibition hall, complete machine manufacturers such as Skyworth, Changhong, Konka, and LG Electronics also demonstrated their respective OLED TVs, which will provide consumers with more choices.
As the chairman unit of the China OLED Industry Alliance, Yang Dongwen, president of Skyworth Group, also supported OLED at the inaugural meeting. He believes that "OLEDs can be made large-size from a small size, from the mobile phone screen to more than 100 inches of TV screen, a wide range of products, a wide range of applications. If Professor Deng Qingyun invented the OLED material, LGD developed OLED panel, then Skyworth is committed to being an outstanding OLED TV manufacturer."
In fact, in early June of this year, Yang Dongwen explained to the media his reasons for promising OLED: I am optimistic that it is the future direction of development. We have already seen a piece of paper (TV), just like a wall sticker. Paper is a display. Like this kind of display, in the future we can imagine that your glass windows, mirrors, walls, and the glass on the kitchen cabinets are all TVs. It is entirely conceivable that it is no longer a laboratory product. The prototype has already come out. The lighter, thinner, more convenient and clearer, should be the mainstream of display technology.
B
OLED is accused of residual image and other injuries "No problem within normal use range"
As described above, due to the self-luminous characteristics, the image quality of the OLED is generally considered superior to the liquid crystal television. However, Zhou Shengjian, chairman of Hisense Group, on the September 15th media open day, he was violently criticized that there were still flaws, high power consumption, and low brightness, and the cost remained high.
Zhou Houjian said, “Some domestic companies have chosen OLED, and the passive development on the panel. The key is that OLED TVs have a short life span, high power consumption, low brightness, many technical indicators are lower than LED TV, but also the cost is too high. To become mainstream TV technology cannot be solved in the past few years."
High prices have always been considered as one of the major obstacles to the rapid development of OLED organic television. In response, Lu Xiangde, the president of the LGDOLED business unit, responded that, first of all, OLEDs and LCD liquid crystals are totally different in terms of their value to consumers, and the one-on-one comparison of the two technologies is of little significance. Now OLEDs are much faster than LCD LCDs in terms of cost reduction and process improvement. OLEDs also provide enhancements in the quality and flexibility of LCDs that exceed the differentiated value and performance of LCDs. It is believed that with the concerted efforts of the industry, OLED organic television will achieve the same price competitiveness as LCD TVs at the fastest speed.
C
How big is the chance of laser television? Also facing technical and high price issues
"Some people regard CRT as the first generation display technology, PDP, LCD as the second generation, OLED as the third generation, laser, and Hisense's efforts are: to bring the second generation to the extreme through innovation, while directly surpassing the third generation. We will vigorously develop laser televisions. In the next five years, the third generation and display technologies will be introduced at the same time. It is very likely that laser televisions will mature in advance." Chairman of Hisense Group gave his judgment on the crossroads of display technology development on the media opening day.
Zhou Houjian believes that laser display technology has a wide range of color gamut, long life, high efficiency, low power consumption, lightweight and other advantages, and has a wide range of applications from wearable devices to large screens.
While Hisense was struggling with OLED television through laser television, it was also questioned. In June of this year, Yang Dongwen pointed out that laser television is a front-projection, and mainstream households will not buy it. It has its drawbacks. For example, it cannot do 4K resolution at present. There is no clear definition of mainstream display technology. It needs to look at the environment. For example, if you want to close the curtains, it is like a movie theater. It needs to be black and the cinema is also a front projection. The film is cast on a wall. When it is cast, it will be affected by natural light because it is not self-illuminating. , is a light to cast out, so you need to watch the environment, these are subject to certain inhibitions.
At the same time, as high prices for OLED TVs restrict its popularity, the large size and high price point have limited the popularity of laser TVs. In Hisense's official website and Jingdong Mall, Hisense's only 100-inch laser TV is selling for 59999 yuan. However, Zhou Houjian is very optimistic about the popularity of laser television. It is expected that next year, Hisense Laser TV will combine the key technologies of high-brightness, high color gamut, 4K ultra-high resolution and three large-screen projections, and the display effect will reach or exceed the same-size LED TV level. He predicted that the large-screen and large-screen laser TVs in 2016 will be widely recognized by consumers and quickly enter the home.
As a next-generation display technology, OLEDs, laser TVs, who will replace LCD TVs? In fact, before the technology is inconclusive, different companies have only made different choices. Nowadays, consumer demand is increasingly subdivided. Products have their own reasons for existence, but also their advantages and disadvantages.
For a long time in the future, OLED TVs, laser TVs, and even ULEDs, GLEDs, QLEDs (QD TVs) and other products will be on the market side by side or cross-convergence. Who is the next generation of display technology, time will give the answer.
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OLED TV or laser TV, or other new display technology, who will replace the LCD TV? Only time will give the answer.
A
Advantages of self-illumination Obviously, many platforms are optimistic about the development direction of OLED
Professor Deng Qingyun of the University of Science and Technology and Rochester University, known as the "Father of OLED," said that because of the self-luminous characteristics, OLEDs can eliminate the need for accessories such as backlights compared to LCDs, and are therefore more competitive in manufacturing. At the same time, OLED is a new generation of display technology, starting from the excellence of foldable, wearable and transparent.
In the exhibition hall of OLED organic television, the reporter saw OLED's future products in various forms. A 55-inch OLED wallpaper TV with a thickness of less than 1mm, a smart watch with plastic OLED, a commercial OLED double-side display, a curlable display, a hyperboloid mobile phone, etc., which can be absorbed by a magnet and has a thickness of less than 1mm, has already presented a future in product form. Many practical applications.
OLED is regarded as the next generation of display technology, its self-luminous characteristics brings pure black, true color performance, any view angle is not affected, 5000 times the LCD LCD response speed and light and thin design . At the exhibition hall, complete machine manufacturers such as Skyworth, Changhong, Konka, and LG Electronics also demonstrated their respective OLED TVs, which will provide consumers with more choices.
As the chairman unit of the China OLED Industry Alliance, Yang Dongwen, president of Skyworth Group, also supported OLED at the inaugural meeting. He believes that "OLEDs can be made large-size from a small size, from the mobile phone screen to more than 100 inches of TV screen, a wide range of products, a wide range of applications. If Professor Deng Qingyun invented the OLED material, LGD developed OLED panel, then Skyworth is committed to being an outstanding OLED TV manufacturer."
In fact, in early June of this year, Yang Dongwen explained to the media his reasons for promising OLED: I am optimistic that it is the future direction of development. We have already seen a piece of paper (TV), just like a wall sticker. Paper is a display. Like this kind of display, in the future we can imagine that your glass windows, mirrors, walls, and the glass on the kitchen cabinets are all TVs. It is entirely conceivable that it is no longer a laboratory product. The prototype has already come out. The lighter, thinner, more convenient and clearer, should be the mainstream of display technology.
B
OLED is accused of residual image and other injuries "No problem within normal use range"
As described above, due to the self-luminous characteristics, the image quality of the OLED is generally considered superior to the liquid crystal television. However, Zhou Shengjian, chairman of Hisense Group, on the September 15th media open day, he was violently criticized that there were still flaws, high power consumption, and low brightness, and the cost remained high.
Zhou Houjian said, “Some domestic companies have chosen OLED, and the passive development on the panel. The key is that OLED TVs have a short life span, high power consumption, low brightness, many technical indicators are lower than LED TV, but also the cost is too high. To become mainstream TV technology cannot be solved in the past few years."
High prices have always been considered as one of the major obstacles to the rapid development of OLED organic television. In response, Lu Xiangde, the president of the LGDOLED business unit, responded that, first of all, OLEDs and LCD liquid crystals are totally different in terms of their value to consumers, and the one-on-one comparison of the two technologies is of little significance. Now OLEDs are much faster than LCD LCDs in terms of cost reduction and process improvement. OLEDs also provide enhancements in the quality and flexibility of LCDs that exceed the differentiated value and performance of LCDs. It is believed that with the concerted efforts of the industry, OLED organic television will achieve the same price competitiveness as LCD TVs at the fastest speed.
C
How big is the chance of laser television? Also facing technical and high price issues
"Some people regard CRT as the first generation display technology, PDP, LCD as the second generation, OLED as the third generation, laser, and Hisense's efforts are: to bring the second generation to the extreme through innovation, while directly surpassing the third generation. We will vigorously develop laser televisions. In the next five years, the third generation and display technologies will be introduced at the same time. It is very likely that laser televisions will mature in advance." Chairman of Hisense Group gave his judgment on the crossroads of display technology development on the media opening day.
Zhou Houjian believes that laser display technology has a wide range of color gamut, long life, high efficiency, low power consumption, lightweight and other advantages, and has a wide range of applications from wearable devices to large screens.
While Hisense was struggling with OLED television through laser television, it was also questioned. In June of this year, Yang Dongwen pointed out that laser television is a front-projection, and mainstream households will not buy it. It has its drawbacks. For example, it cannot do 4K resolution at present. There is no clear definition of mainstream display technology. It needs to look at the environment. For example, if you want to close the curtains, it is like a movie theater. It needs to be black and the cinema is also a front projection. The film is cast on a wall. When it is cast, it will be affected by natural light because it is not self-illuminating. , is a light to cast out, so you need to watch the environment, these are subject to certain inhibitions.
At the same time, as high prices for OLED TVs restrict its popularity, the large size and high price point have limited the popularity of laser TVs. In Hisense's official website and Jingdong Mall, Hisense's only 100-inch laser TV is selling for 59999 yuan. However, Zhou Houjian is very optimistic about the popularity of laser television. It is expected that next year, Hisense Laser TV will combine the key technologies of high-brightness, high color gamut, 4K ultra-high resolution and three large-screen projections, and the display effect will reach or exceed the same-size LED TV level. He predicted that the large-screen and large-screen laser TVs in 2016 will be widely recognized by consumers and quickly enter the home.
As a next-generation display technology, OLEDs, laser TVs, who will replace LCD TVs? In fact, before the technology is inconclusive, different companies have only made different choices. Nowadays, consumer demand is increasingly subdivided. Products have their own reasons for existence, but also their advantages and disadvantages.
For a long time in the future, OLED TVs, laser TVs, and even ULEDs, GLEDs, QLEDs (QD TVs) and other products will be on the market side by side or cross-convergence. Who is the next generation of display technology, time will give the answer.
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