40 companies are competing for the 2013 High-tech Golden Globe Awards for the top ten LED lighting brands

[Text / high-tech LED reporter Li Jingyu] Due to the increasingly rational influence of consumer purchase behavior, the terminal market has become more and more intense in the price competition to give way to quality competition. The LED branding process of various lighting companies has entered the speed-up channel.

From a commercial point of view, a brand is also a product that sells influence and requires a strong “sales channel” to achieve promotional purposes. As the industry's authoritative research consulting and media platform, Gaogong LED is taking on the role of brand resource integrator for LED lighting companies.

2013 Gaogong LED Golden Globe Awards set up China's top ten distribution channels LED lighting brand and the top ten engineering channels LED lighting brand selection, it is hoped to re-engineer the new era of lighting brand in the LED era through the interaction of enterprises and channels. At the same time, around the selection of the annual promotion activities to foster LED lighting brands, establish industry benchmarks, recommend a credible LED lighting brand to the whole society and terminal channels.

The second-phase online real-name voting started in September, which received positive response and support from enterprises and channel participants. According to the data released by the organizing committee, the distributors and projects participating in the online voting as of the voting deadline on October 31 There are a total of 8004 merchants and design institutes, of which 7592 are valid.

Zhongming Lighting, Philips, Mulinsen – Light Source Family, Qinshang Optoelectronics and other 20 LED brands were well received by the channel and successfully entered the final list of the top ten LED lighting brands in the engineering channel. 20 LED brands such as NVC Lighting, Sanxiong Aurora and Op Lighting have successfully entered the final list of distribution channels.

“The most fundamental reason why Sanxiong, NVC and other companies have done so successfully in terms of channels and brands is that they always regard the interests of customers as the foundation for their growth.” Lin Shangyao, deputy general manager of Shenzhen Electric Co., published himself on the finalists. the opinion of.

According to the selection process, the above-mentioned forty lighting brands will send representatives from enterprises to participate in the on-site voting session held in Guangzhou on November 26, competing for the top ten LED lighting brands.

On-site voting rules and requirements description:

Process: Play the short-listed company 30 seconds PK canvassing video - 500 CEO live voting in real time - live awards  
 
1. The LED lighting brand is nominated for 20 shortlists in each category. The top 500 CEOs vote in real time. The top 10 votes won the Golden Globe Award and the other 10 winners.

2. The nominated enterprises must send the chairman or general manager as representatives to participate in the on-site judging voting and awarding ceremony on November 26 (foreign-funded enterprises designate directors and above representatives). If the company cannot send representatives to participate in the on-site judging voting and awards ceremony, it will be regarded as abstaining from the election. The organizing committee will add the candidate companies with the highest number of votes in the corresponding product categories as the shortlist.

3. The nominated companies must make a short PK video clip within 30 seconds before November 15th and submit it to the organizing committee; PK video clip content: the content is eclectic, it can be funny. LED is an art, to give full play to their expressiveness and creativity, and impress 500 CEOs in the field to vote for your brand within 30 seconds.

Finalist brand display:

Top 20 finalists in the engineering channel:



brand name (engineering channel)
Zhongming Lighting 886
Philips 835
Light source family 700
Qinshang Optoelectronics 662
Laiwei Photoelectric 624
NVC Lighting 598
Sanxiong Aurora 584
Osram 546
Broadcast lighting 528
Sunlight 527
Tsinghua Tongfang 518
Xinli Light Source 498
Jiamei Lighting 484
Austrian bright 448
Guangyu Lighting 435
Seaton Lighting 429
Rectangular lighting 179
Guoxing Optoelectronics 103
Op lighting 89
BYD Lighting 84


brand name (circulation channel)
Philips 1723
NVC Lighting 1620
Sanxiong Aurora 1332
Op lighting 1331
Osram 1280
Guoxing Optoelectronics 1248
Wrigley LED 1104
Rectangular lighting 1072
Jiamei Lighting 810
Foshan Lighting 793
Enterprise lighting 786
Qinshang Optoelectronics 725
Woodlinson Lighting 627
TCL lighting 604
Panasonic lighting 573
Sunlight 435
Seaton Lighting 425
Samsung LED 405
Lighting 402
Beautiful lighting 386

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