Encounter "Waterloo" Henan LED enterprises intensify the "shuffle" pattern

From flocking to falling down in batches, the LED industry, which once had unlimited scenery, encountered “Waterloo” in the southeast coast for less than four years. Under its impact, the Henan LED industry, which started early and soared, was also The spread, especially the LED giants that follow, will further intensify the "shuffle" pattern.

In this regard, LED companies in Henan Province have said that before the spring of the industry in the breeding season, the pain is inevitable. After all, the current LED market is more like a "river and lake": a thriving market, lost giants, urgent manufacturers , confused business ... can be called "this is the worst era, but also the best era."

Coastal: "The feast" is taking place

The smash hit Shenzhen LED industry is accelerating from the altar, which is in stark contrast to the sudden emergence of the Shenzhen LED industry four years ago.

On August 27th, Hantang Gaojing was squandered by the supplier and had owed a large amount of debts for five months. What is even more incredible is that the marketing headquarters of its subsidiary Shenzhen Foss Optoelectronics has already been called. Downtime and downtime will face closure.

There is no such thing. Just earlier on August 21, Shenzhen Lei Xing Optoelectronics Co., Ltd. also officially announced the collapse of dissolution. At the same time, Shenzhen Yiguang was also confirmed by its suppliers and employees. The company's production line not only stopped production, but also owed more than 20 million yuan in payment and staff salaries. The boss was arrested for "running the road".

The tide of bankruptcy has caused the local LED companies to be involved in billions of dollars. Founded in 2006, Haobo Optoelectronics, which once achieved a turnover of 200 million yuan, also closed its doors and sought strategic cooperation to seek new life.

In fact, Haobo Optoelectronics is not a special case in the “100 million class”. Before it, three billion-level LED companies such as Duo Duoli, Bolunte and Vision Optoelectronics closed their doors due to financial problems.

The smash hit Shenzhen LED industry is accelerating from the altar, which is in stark contrast to the sudden emergence of the Shenzhen LED industry four years ago.

From the swarming of the crowd to the fall of the batch, the “feast” of the once-infinite LED industry is in the air, and Henan is also affected.

Wang Junkuan, general manager of Zhengzhou Yinte Electronic Technology Co., Ltd. told reporters that 4 years ago, Henan LED industry was relatively concentrated, mainly in Zhengzhou City, there are as many as 400 large and small forests, and now, the only remaining LED companies, In terms of quantity, there are only a few hundred, and many have been eliminated. The enterprises engaged in LED production have only single digits.

On August 29, the reporter found in the LED material market on Shangdu Road in Zhengzhou that many LED dealers were caught in the confusion of their employment, and hang out the “transfer” notice to escape the LED industry. “Before the first two years The business is not doing well."

It is worth noting that, unlike Shenzhen, most of the provinces are eliminated by small-scale LED companies, while Zhengzhou Yinte, Xuchang Wenrun, Sanmenxia Pengfei and other influential manufacturing companies and research in the industry. The institution still forms a relatively complete industrial chain. In this regard, Wang Junkuan believes that this industry shuffling method is very conducive to the healthy development of the LED industry in the province.

Yu Enterprise: Industry Spring is still gestating

The frequent appearance of LED giants outside the province has made local LED manufacturers feel pressure. The arrival of foreign companies just shows that they are very optimistic about the future of Henan LED industry.

For the current LED industry embarrassment, Liu Yuwei, general manager of Henan Yuhua Electronics, said that at present, almost all the links in the entire LED market have their own difficult experience, lost not only the industry giants, terminal sales businesses, but also urgently withdraw The suppliers of funds are called a "river and lake".

Liu Jiwei told reporters that in this "river and lake", people are still excited about the booming LED market demand.

It is understood that the person in charge of the Henan Lighting Chamber of Commerce told reporters that because LED has many advantages in energy saving, it has always been regarded as the future of the lighting industry, but it is only subject to high prices, but now it is difficult, but now, along with the market terminal price The downward adjustment of the public has greatly improved the acceptance of the public.

Take the LED tube as an example, with the illumination of the daylight, the price is from 120 yuan three years ago to 80 yuan two years ago and then 40 yuan today. Even so, the price is still several times higher than the ordinary lamp.

"If the price can be reduced to about 20 yuan, the market will be greatly expanded." Wang Junkuan, general manager of Yinte Electronics, believes that by then, the LED market will usher in the best era, which is also the silver special electronic Stick to the biggest power of the LED industry.

It is understood that in the LED industry, it has always been the "Southern production, North sales" pattern, affected by the impact of the collapse, many coastal LED companies have chosen "Westward", and Henan, which occupies the Midwest Bridgehead, is regarded as the most A good new starting point.

Shanghai Shikete Optoelectronics is one of them. It plans to invest 2 billion yuan to build LED Industrial Park in Zhuandian County, Fuping County. At present, the first phase of the project has been completed and put into production, and the second phase is waiting for the industry to pick up the pace and advance in time.

In response, a local informed source revealed that the arrival of Schcott, a dream of LED industry in Yuping and Zhumadian, and successfully entered the new energy territory.

Yingbao Electronics, which was put into production in Nanyang, its parent company is the Yingbao Group from Hong Kong. Its LED products are splendid at the Agricultural Games held in Nanyang, and its products are sold overseas at home and abroad. .

At the same time, Chen Weiqun, manager of the Central LED Trading Center, told reporters that at present, other LED brands that have not invested in Henan also attach great importance to Henan and surrounding markets, and continue to increase their promotion efforts, looking forward to a share.

And the LED giants outside the province frequently enter the Henan market, rushing to eat the Henan market, which makes local LED manufacturers feel pressure. In this regard, Wang Junkuan told reporters that the arrival of foreign companies just shows that they are very optimistic about the future of Henan LED industry, "spring is still gestating", which requires local LED companies to dig deeper, "to keep the cloud open to see the moon"!

It is predicted that by 2015, the annual output value of enterprises above designated size in Henan Province will reach about 20 billion yuan, and an important LED industry research and development, design, manufacturing base will be built in the central and western regions.

Reflection: The worst era is also the best era

In order to stand firm in the "post-shuffling era" of LED, it is not enough to have the courage to fight, but also need wisdom, to upgrade their core competitiveness and win the opportunity.

Under the shadow of the retreat of the LED "feast" aura, the choice of Henan local LED companies to adhere to the "combat" can be described as brave.

However, if you want to stand firm in the "post-shuffling era" of LED, you will not be brave enough. You still need wisdom. You must upgrade your core competitiveness and win the first opportunity.

It is understood that the only remaining local LED manufacturers in the province, such as Zhengzhou Yinte and Henan Zhongxian, all share a common characteristic, that is, they have their own technology research and development team, constantly making products new, which is to some extent It has maintained the vitality of the product and won many orders.

"At present, the effect of investing more than 60 million yuan for product research and development is still very obvious. Orders from the coastal areas have taken the initiative to come to the door.


It was never thought of before. "Wang Junkuan told reporters that its LED products are already in the fifth generation, especially the newly developed SMD outdoor screens, which are at least 12% less energy efficient than traditional diode-type outdoor screens, and are ultra-light and ultra-thin, and have been used for a long time. At the leading level in the country.

For our province, while doing technology, we still need to change our thinking: LED companies with R&D capabilities can go deeper and farther on the R&D road; if the strength is slightly lacking, they can find a breakthrough in the market and become Leading in a certain aspect. In this regard, a LED company in Guangdong has brought a lot of inspirations. Its unique way is to dig deep into the LED badge and become a leading player in the industry. The annual sales can easily reach 40 million yuan.

In addition, more importantly, at the policy level, the government should not blindly follow the large-scale implementation of LED support policies in Guangdong, affecting orderly market competition, and many leading companies lose their sensitivity to the market. After all, government subsidies sometimes It is also a double-edged sword.

(This article is reproduced on the Internet. The texts and opinions expressed in this article have not been confirmed by this site, nor do they represent the position of Gaogong LED. Readers need to verify the relevant content by themselves.)

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