Deciphering the genes of Hanyuan's first brand of lighting e-commerce

For a long time, Hanyuan has been widely concerned by the industry for its sales of Tmall LED lighting. However, due to its consistent low-key style, the story behind the growth of this lighting e-commerce brand has rarely been reported.

Founded in 2005 in Modu Shanghai, Hanyuan began to focus on R&D and exploration of LED lighting products, constantly breaking the design methods and ideas of traditional light sources and applying the results widely to many Grade A office buildings and municipal lighting projects. The source brings new development.

In 2009, Huyuan (HugeWin) entered Taobao. The first product of the agent was the Siemens socket. At that time, the e-commerce was just emerging. As Taobao was accepted by the public, the outlet of Hanyuan agent started to increase daily in Taobao, and the business has developed rapidly.

In the same year, Hanyuan United suppliers launched the first LED warm light strip products on Taobao. The LED warm light strip products are products that should be economically developed and people in the economically active market pay more attention to the needs of energy saving and environmental protection. This LED light strip is both neutral and easy to install, and is very popular among electricians and customers.

Hanyuan began to explore and pursue more energy-saving home improvement, and successively launched LED lamp cups with straw hat type low power lamp beads. This new promotion has enabled Hanyuan LED products to change the high energy consumption of traditional first-line brand ordinary halogen lamp cups, so that more customers can find a balance between light efficiency and energy saving.

In 2010, Hanyuan launched the first high-power LED bulbs for different needs of consumers. For a time, users rushed to buy. In this year, Hanyuan also completed the first product line combination of lamp strips, ceiling lamps and bulbs. .

In the same year, in order to meet consumers' multiple demands for LED light sources, Hanyuan launched a new integrated LED ceiling light, which was quickly sought after by consumers because of its good heat dissipation and easy installation. LED ceiling lights have also entered the era of integration.

In 2010, Hanyuan won the No. 1 sales of LED lighting for the Tmall platform.

In 2011, Hanyuan's LED Lights were newly upgraded. The LED light strips with patch technology were 40% cheaper than the average LED light strips, but the brightness was increased by 30%, and it was more economical than traditional light strips. It is light, because it is made by patch technology, so the performance is more stable. This is also a revolutionary product in the history of Hanyuan and even in the history of LED products.

In the same year, Hanyuan entered the “Love Beehive” offline experience hall, and ranked the first in the Tmall platform LED lighting.

In 2012, Hanyuan's LED spotlight products were in short supply with fashionable appearance and impeccable price/performance ratio. In May, the monthly sales volume of single products was 60,000, which became the single product list at that time. The product with the highest monthly sales. Until today, this product has become a classic model that the whole industry is competing to imitate.

In December of the same year, the Hanyuan flagship store was officially invited to stay in the Tmall platform - Hanyuan HUGEWIN. The pattern consists of LED beams. The overall composition is crown-shaped, symbolizing the direction of Hanyuan's efforts. The color is the color of LED, which also means Hanyuan. Bring more low-carbon and environmental protection to the society and create a colorful life for users. The new logo is more contemporary, and at the same time shows Hanyuan's new and confident nature.

In 2012, Hanyuan became the No. 1 seller of LED lighting for the Tmall platform for three consecutive years.

In March 2013, Hanyuan made a breakthrough launch of a revolutionary LED crystal lamp product through nearly half a year of brewing. LED crystal products are nearly 90% more energy-efficient than traditional light source crystal lamps, although they are still in the early stage of promotion. However, from the feedback of the customers used, this series of products will surely usher in a spurt development through the popularity of the next few months.

In May 2013, Hanyuan began to be more professional and focused, and divided the products into two categories. One is LED basic lighting and some basic LED ceiling lamps. Taobao is called LED Light Source products. All of them will be operated in Jiayu home franchise stores. Another type of LED crystal lamps and LED sets are ceiling lamps. Taobao is called lighting category products. These products are operated by a dedicated Hanyuan flagship store team.

After five years of growth, it is not difficult to see that Hanyuan has a clear product line. From the beginning of the lamp belt - lamp cup - bulb - ceiling light - spotlight - crystal lamp and other products, each series is launched Progressive. Hanyuan has been studying how to sell LED products to consumers, which are lighter, brighter, more energy efficient, durable, more integrated, more affordable, more stable, more fashionable, more professional and more focused! Breakthroughs have made Hanyuan a new level.

In the past five years, Hanyuan has applied the most energy-saving LED products and technologies in the industry to the market, constantly improving the sense of product quality, updating the better image with a richer product line, and accompanying consumers to enter a new life of energy-saving fashion.


(This article is submitted by Hanyuan)

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