"In the IC industry, new features or lower costs are innovations, new service models or business models, new cooperation models or resource integration models are also innovations, and innovations that increase market competitiveness are meaningful innovations." Beijing Huada Xinan Technology Wang Hongbo, executive deputy general manager of the company, said: “Semiconductor companies should lay their hands on the shelves and be more with their customers to understand the real needs of their customers. In order to realize high business value, innovations can be realized.†Why does the company exist? Peter Drucker told us that the purpose of business is to create value for customers.
As a business person, I think that it is economically important to become a true innovation, that is, to be able to create more value for customers, which is also consistent with the "value-added" concept emphasized by contemporary management theory. The semiconductor industry is a high-tech industry. Companies often emphasize technology leadership, but they can't just focus on cutting-edge technologies. What's more, they must pay attention to how much value this technology provides to customers. For example, in the case of ballpoint pens, the ink contained in early ballpoint pen cartridges in Japan can write 20,000 words. However, after writing a certain number of words, the gap between the steel ball and the steel tube will gradually increase and the ink will move from the gap. Leaking out often stains clothing and so on.
In order to solve the problem of oil leakage, experts used their brains to study the improvement of the ink formulation, and some researched the hardness of the steel ball and the steel tube, but they did not work. Later, a small business owner in Japan came up with a method of installing less dry ink and using more than 10,000 words of refill ink to solve the problem of leakage of the ball point pen core. Then the owner of the business applied for a patent, specializing in the production of such ballpoint pens and ballpoint pens, welcomed by the majority of customers, companies have grown bigger and bigger.
This method of solving problems is an innovation, an ideological and methodological innovation. In the semiconductor field, Intel and TSMC can rely on their strong technical strength and financial foundation to study 28nm and 14nm CMOS processes and various quantum devices. However, a large number of small and medium-sized semiconductor companies in China may not be able to access these cutting-edge technologies, but they will have unique understanding and better understanding of different industries and social needs.
Therefore, we should fully use our capabilities to innovate, such as application innovation, industry innovation, and business model innovation. These innovations can make the semiconductor industry more dynamic and create greater value for society. Marcel Proust, a French literary master, said that the voyage that has really been discovered is not to find a new landscape, but to have a new pair of eyes.
In the information industry, the focus of this new eye should be to meet the needs of customers and help customers achieve value-added, rather than how unique this innovation is and how difficult the technology is. The business model of Fabless is a very typical innovation, and a large number of IC design companies obviously belong to this model. Therefore, application and industry innovation is very important.
How does IC Design Corporation MediaTek become the number one IC design company in Asia and the top ten in the world? The cottage phone has contributed a lot. MediaTek timely captured the needs of consumers in emerging markets and third world countries. By providing inexpensive chipsets, it greatly reduced the cost of mobile phones and the threshold for mobile phone production, resulting in huge profits. The real value of this innovation is not the technology itself, but the grasp of customer needs. In terms of mobile Internet, its main users may be migrant workers, because the vast majority of migrant workers do not have their own computers, but they have mobile phones! Now, five to six hundred yuan of domestic mobile phones can access the Internet.
Young migrant workers also need to buy a variety of goods online; they also need to buy train tickets on the Internet during the Spring Festival, which all means huge demand for mobile Internet. Without a PC, mobile internet can also be used by mobile phones. Therefore, in the era of mobile Internet, there are enormous opportunities for innovation in application and business models.
As a business person, I think that it is economically important to become a true innovation, that is, to be able to create more value for customers, which is also consistent with the "value-added" concept emphasized by contemporary management theory. The semiconductor industry is a high-tech industry. Companies often emphasize technology leadership, but they can't just focus on cutting-edge technologies. What's more, they must pay attention to how much value this technology provides to customers. For example, in the case of ballpoint pens, the ink contained in early ballpoint pen cartridges in Japan can write 20,000 words. However, after writing a certain number of words, the gap between the steel ball and the steel tube will gradually increase and the ink will move from the gap. Leaking out often stains clothing and so on.
In order to solve the problem of oil leakage, experts used their brains to study the improvement of the ink formulation, and some researched the hardness of the steel ball and the steel tube, but they did not work. Later, a small business owner in Japan came up with a method of installing less dry ink and using more than 10,000 words of refill ink to solve the problem of leakage of the ball point pen core. Then the owner of the business applied for a patent, specializing in the production of such ballpoint pens and ballpoint pens, welcomed by the majority of customers, companies have grown bigger and bigger.
This method of solving problems is an innovation, an ideological and methodological innovation. In the semiconductor field, Intel and TSMC can rely on their strong technical strength and financial foundation to study 28nm and 14nm CMOS processes and various quantum devices. However, a large number of small and medium-sized semiconductor companies in China may not be able to access these cutting-edge technologies, but they will have unique understanding and better understanding of different industries and social needs.
Therefore, we should fully use our capabilities to innovate, such as application innovation, industry innovation, and business model innovation. These innovations can make the semiconductor industry more dynamic and create greater value for society. Marcel Proust, a French literary master, said that the voyage that has really been discovered is not to find a new landscape, but to have a new pair of eyes.
In the information industry, the focus of this new eye should be to meet the needs of customers and help customers achieve value-added, rather than how unique this innovation is and how difficult the technology is. The business model of Fabless is a very typical innovation, and a large number of IC design companies obviously belong to this model. Therefore, application and industry innovation is very important.
How does IC Design Corporation MediaTek become the number one IC design company in Asia and the top ten in the world? The cottage phone has contributed a lot. MediaTek timely captured the needs of consumers in emerging markets and third world countries. By providing inexpensive chipsets, it greatly reduced the cost of mobile phones and the threshold for mobile phone production, resulting in huge profits. The real value of this innovation is not the technology itself, but the grasp of customer needs. In terms of mobile Internet, its main users may be migrant workers, because the vast majority of migrant workers do not have their own computers, but they have mobile phones! Now, five to six hundred yuan of domestic mobile phones can access the Internet.
Young migrant workers also need to buy a variety of goods online; they also need to buy train tickets on the Internet during the Spring Festival, which all means huge demand for mobile Internet. Without a PC, mobile internet can also be used by mobile phones. Therefore, in the era of mobile Internet, there are enormous opportunities for innovation in application and business models.
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