Matsushita Electric plans to launch about 340 new EVERLEDS series LED lighting fixtures after April 2009 to expand its product range. About 130 residential fixtures and 210 non-residential fixtures are scheduled to be launched. Together with the original product group of 410 models, the total variety has reached 750, will be LED lighting appliances from home to shop and street lights and other fields. LED luminaires can be used as primary lighting fixtures (the company) due to increased luminous efficiency. We aim to bring sales of LED lighting equipment to 30 billion yen in 2012. As a result, the proportion of LED lighting equipment in the entire lighting business accounted for 5 times, currently about 10%.
The company is also preparing to strengthen its development and sales system. In order to share information on the market and other companies' trends, the company will set up an LED research committee in April 2009, spanning the lighting business headquarters for commodity planning and manufacturing and the electrical materials marketing division responsible for business planning and sales. Discuss the rapid promotion of products by sharing market demand. At the same time, an LED special agency with integrated marketing strategy will be established in the Electrical Products Marketing Planning Department of the Electrical Materials Marketing Division. In addition, it is planned to promote LED lighting fixtures by modifying the product display room and the like. The new product is on display at Lighting Fair 2009 (March 3-6, 2009).
Listed 130 downlights and other household lamps
130 new home lighting products, including downlights, chandeliers and gallery lights, will be launched. The goal is to use it in all places in the home. One of them is a high-airtight SB type downlight for construction with high airtightness and high heat insulation. Use 6 high power LEDs, equivalent to 60W bulb incandescent or 70W white incandescent. By adjusting the concentrating lens and the diffusion lens, the light distribution ratio is adjusted, and the glare specific to the LED with high directivity is weakened. The overall efficiency of the white type is 71.7 lm/W. The price is 288,875 yen (tax included). The dimmable type is 30,000 yen (including tax). The chandelier used for table lighting, etc. is characterized by an ultra-thin design with a height of only 25 mm. There are 850mm varieties with 6 LEDs and 1300mm varieties with 9 LEDs. Compared with incandescent lamps, it can save about 80% energy. In terms of price, the 850mm variety is 87,150 yen (including tax), and the 1300mm variety is 87,150 yen.
Pay more attention to market demand than price
It is planned to launch a store downlight equivalent to a 150W incandescent lamp in June 2009. The sales volume of the downlights equivalent to 100W incandescent lamps that were previously launched is particularly impressive. This time, the new downlights (Panasonic Electrician Commentator) have been launched to meet the market demand for downlights equivalent to 150W incandescent lamps. The downlight is equipped with 16 LED lights, which are expected to be about 87% more energy efficient than incandescent lamps and about 30% more energy efficient than fluorescent lamps. The luminous flux is up to 1555 lm. In terms of overall efficiency, the 150W indoor LED downlight is the highest in the industry (the company), which is 80 lm/W. In addition, a development equivalent to a 200W incandescent lamp was exhibited at the lighting exhibition.
Basic lighting installed in facilities such as offices will be available in three types: general ceiling, embedded and system ceiling louvers. The illumination for ordinary ceiling LED lighting fixtures is 529lx, and the brightness is equivalent to two FLR40 fluorescent lamps. The power consumption is 63W and the overall efficiency is 73lm/W. In addition, the louver type adopts an anti-glare brightness design, and the UGR (uniform glare value) is about 19-21. We did not consider the price factor. Even if the price is high, the market demand for LED lighting is also rising (the company's commentator), the market is expected to expand. In addition, the development of bulb-type LED lighting fixtures was also exhibited in the company's exhibition area, showing small lamps and four lamps equivalent to 60W incandescent bulbs. The LEDs are not high-power LEDs, but It is difficult to dissipate because of its small size (the company's commentator). The time to market has not yet been determined.
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