Diguang Electronics Co., Ltd., now renamed as Diguang International, is a listed company in the United States, specializing in LED/CCFL backlight, LED lighting, LED display, NOTEBOOK (OEM, ODM) research and development, production and sales of high-tech enterprises . According to Su Zunhui, the technical director of Diguang International, Diguang International includes the current Diguang Electronics in Shenzhen, Wuhan Diguang and Yangzhou Dihao. These three companies constitute the current Diguang International. Diguang International has three offices in Taiwan, Hong Kong and the United States. Diguang International achieved many achievements in 2007---the beginning of 2009 more than two years. Including technological advances, increased sales, and the expansion of the company's size. In 2008, due to the impact of the US financial crisis, the company's sales profit showed a certain decline, resulting in a certain degree of decline in the company's stock. In 2009, how should Diguang adjust and meet the challenge. As well as how Diguang regards the development of LED industry, Gaogong LED Network interviewed Mr. Su Zunhui, Technical Director of Shenzhen Diguang Electronic Technology Co., Ltd.
Gaogong Online Reporter and Mr. Su Zunhui (first from left)
High-tech LED network : Please tell us briefly about the development of Diguang International.
Su Zunhui: Shenzhen Diguang Electronics Co., Ltd. was established in 1996. Wuhan Diguang is a branch of Shenzhen Diguang Group. It was established in 2006. Yangzhou Dihao was established in 2005. The products produced are mainly the main products of the company. In addition, Diguang International has a production plant in Qingxi, Dongguan, with nearly 2,000 employees. Although the light source of the company was produced before 2004, it is not very sure about the main products. There are DVDs, etc. After 2004, LED backlight products, LED lighting products, LED displays, etc. will be produced. In 2006, Diguang was listed in the US. The company has achieved a qualitative leap.
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High-tech LED network : Please tell us about the company's products and the current development?
Su Zunhui: The main products of Diguang are LED backlight and LED lighting equipment. In the field of LED backlight, Diguang is currently one of the biggest and best in China. The backlight size is from 1---142 inch. product. The company has already produced backlights for mobile phones for Samsung, as well as backlight technology for TVs for Samsung, LG, and Tianma. It has launched a series of cooperation with flat-panel TV companies such as Skyworth and Hisense. In the foreign 22-inch LCD monitor sold to 1680 US dollars, the market is simply unacceptable. Reducing costs is the key to opening the market. For example, he said that a 19-inch backlight weighs 4.3---4.5 kg, but Diguang can reduce the display thickness to 13.3 mm, which is the thinnest display in the world; the weight is reduced to 2.3---2.5 kg. The weight loss is almost 2 kg, so the weight is reduced and the cost is reduced accordingly. Emperor Light also began to slowly try to make LED displays, the thickness will reach 13.5 mm. As of 2008, LED backlight products accounted for about 70% of the company's main products, while LED lamps accounted for only 20%.
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High-tech LED network : According to our understanding, at present, Diguang has always attached great importance to the protection of independent intellectual property rights. Please briefly introduce the situation in this regard?
Su Zunhui: The company is currently the executive director unit of China Optoelectronics Association, the executive director unit of the National Flat Panel Display Industry Alliance, the member unit of the National Panel Display Industry Alliance expert group, the member of the National Flat Panel Display Technology Standards Group, and the vice chairman unit of the Guangdong Flat Panel Display Industry Association. Vice Chairman of Shenzhen Flat Panel Display Industry Association. The company has a total of 55 patents with independent intellectual property rights, 4 international patents, and 24 authorized patents, including 11 invention patents. Emperor Guang attaches great importance to the protection of intellectual property rights, because 90% of Diguang products are used for export. In the process of competition with foreign companies, intellectual property rights are very important. From the initial form of the product, Emperor Guang began to apply for patents. The company's intellectual property protection has played a very good role.
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Gaogong LED Network : Please briefly introduce the cooperation between Diguang and domestic research institutes. And the company's investment in technological innovation?
Su Zunhui: Since its establishment, Diguang International has attached great importance to the investment in scientific and technological innovation, as well as the training of employees and the cooperation of relevant research institutions. At present, Diguang has cooperated with the Chinese Academy of Sciences, Peking University, South China University of Technology, and Fudan University in a series of projects, including the Ministry of Science and Technology, the Ministry of Industry and Information Technology, and the Guangdong Province in the “National 863 High-Tech Project†and “Information Industry Fundingâ€. Strong support for projects and other aspects. Since 2008, the country has also attached great importance to the development of LEDs. Especially after the LEDs were displayed on the stage of the Olympic Games, the state has increased its investment in the LED lighting industry. Promoted the progress and development of the company's technology. At present, domestic enterprises generally produce 40-60 lumens per watt of electricity, and 90---120 lumens are already very powerful, but foreign Japanese and American companies have reached 130 lumens, and the experimental technology of Diguang can reach 1 The tile produces 130 lumens, which is close to the international advanced level. The technical advantage of Diguang is mainly based on its own research team and the combination of cooperation with universities and research institutes. At present, there are nearly 400 research teams divided into 4 R&D departments. The development department of the display, notebook computer, backlight development department, indoor lighting development department and outdoor lighting development department, as well as a research center for cutting-edge product development.
Gaogong LED Network : The development of Diguang under the financial crisis in 2008? How is the company responding?
Su Zunhui: In fact, as early as 2007, the LED industry, especially the export-oriented LED industry, began to have a "cold". In 2007-08, although Diguang showed an increase in sales, but the company's products are mainly sold in Europe and the United States, and the company is listed in the United States, production is in China, production costs have risen, but the sales price has declined. It is. As a result, the company's profits have dropped a bit. The company has taken many measures against this situation. The managers above the manager level have proposed to reduce the salary by 20%. The company will use the money for research and development and enterprises need money. In addition, the state and the Shenzhen Municipal Government have now increased their support for technology companies. For example, if you participate in a company that sets industry standards, a standard can receive 200,000 rewards. The Shenzhen government rewards 300,000; it is higher than the national award. Among the 76 national standards for backlights, 2 (the backlight module for liquid crystal display, the first part of the general specification; the backlight module for liquid crystal display, the third part of the LED backlight assembly for display) The blank detailed specification) entrusted Diguang Company as the main drafting unit, and the remaining 54 Diguang companies participated in the drafting unit. In addition, applying for a patent award, a patent rewards several thousand yuan a year, and the Shenzhen government also gives a matching fund of 1:1. In addition, for enterprises participating in the national “863 Program†project, there is a corresponding special fund support of 1.2 million. It is precisely because of the support of the state and the government that the company can develop steadily.
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High-tech LED network : We have seen that your company is still recruiting sales personnel. What is the sales team and sales network of the company?
Su Zunhui: When Diguang originally produced LED backlights, it was an intermediate product that could be cooperated with specific TV manufacturers or mobile phone manufacturers. At present, Diguang pays more attention to the field of LED lamps, and the sales model has also undergone certain changes. Because the products produced by Diguang have a characteristic of high technology, high energy consumption, and therefore expensive, Diguang does not buy or Looking for agents to sell, and mainly looking for the power sector, as well as the bank to cooperate, Diguang designed, manufactured and installed all the lamps by contracting a large-scale construction project. The cost is calculated as follows: Lighting design and production of the entire project requires 2 million lamps, but the price of the LED lamps required by Diguang is 3 million. How to charge the 3 million? The first time, Diguang only charges 2 million, and another 1 million, through the power department and the bank guarantee, The power department pays the balance by saving the electricity bill. Generally, the user can recover the cost of the lamp after 2 to 3 years of accounting. Transfer to the bank to collect, which reduces the user's one-time expenses and is converted to the power sector. But because the life of LED lamps is very long, in the long run, the power sector and users will also be profitable.
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High-tech LED network : In 2009, how does Diguang view the development trend of the entire LED lighting industry?
Su Zunhui: This year, the LED lighting industry should be a very good year for development. Diguang has adjusted its product structure and paid more attention to the development of the LED lighting industry. The Guangdong Provincial Government has now issued a policy of preparing for 2- to 3-year years. Time, the road lighting and government agencies, schools and other lighting for LED lighting, in addition, Shenzhen Science and Technology Bureau, street lamp management and development and reform bureau also promoted LED demonstration projects in the city, such as the subway, and the Shenzhen Convention and Exhibition Center integrated lighting bulbs Also prepare to replace all LED lamp bulbs. In the face of such opportunities, as the “high-tech innovation leading enterprise†(granted by the Shenzhen Municipal Government) in Shenzhen and the technological advantages in the industry, Diguang is very confident in the LED lighting industry in 2009. (High-tech LED Network News Center reporter Zhong Qiong / Wen)
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