After more than 10 years of development, Shenyang lighting market has 12 large and small lighting stores. The dealers have also grown from dozens of small stores to more than 1,000 today. There are 5 relatively concentrated markets, namely: Zhang Shishi Lighting City, New North Lighting City, Xingshun Lighting City, North Station Lighting City and China Furniture City Phase I. The layout of the entire Shenyang market has been basically stable in 2008, and the occupancy rate of the major brands that are suitable for sales and sales in the Northeast market has basically reached saturation.
Since entering the Shenyang market in 2001, NVC has quickly established a sound sales network through various efforts. Now there are more than 60 specialty stores in 12 cities and dozens of counties and cities. In 2008, the sales target of NVC in Liaoning Province was 50 million yuan, and 80% has been completed.
Since its entry into the Liaoning market in 1999, Sanxiong Aurora Lighting has been increasing its annual sales. In 2008, there were more than 10 new image stores in the Liaoning market. Currently, it has more than 50 stable sales outlets. The sales task in 2008 was about 25 million. Yuan, complete the annual target ahead of time.
Honeywell Langeng Electric has nearly 150 distribution outlets in the Liaoning market. Lighting products entered the Liaoning market in 2003 and now have more than 70 sales outlets, including 30 specialty stores. The sales target for the whole year of 2008 was 30 million yuan, and now 90% has been completed.
As one of the new brands, Aoke Lighting has a three-year sales history in the local area. Today, 46 sales outlets have been established, including 32 stores. The sales target for 2008 is 4 million yuan, and 85% has been completed.
As one of the potential brands in the Liaoning market, Hongguang Lighting has a total of 45 sales outlets, including 26 specialty stores and shop-in-shops. In 2008, the sales target was 5 million yuan, and 80% has been completed.
Brand pattern
Leading brands: NVC Lighting, Op Lighting, Sanxiong Aurora Lighting, Honeywell Langen, TCL, Foshan Lighting, Panasonic, OSRAM
Recommended reason: These brands are far ahead in the Liaoning market in terms of market share, attention and market sentiment.
Old brands: Foshan Lighting, Yaming Lighting, Sunlight Lighting, Jiamei, Osram, Philips
Recommended reason: These brands have been in the Liaoning market for a long time, and have a number of stable old customers, the overall sales are considerable.
New brands: Haohao, Otlan, Huatai, Aox, DTL, Ghost Lighting, Jiamei, Lake Lighting, Lighting, Axton, Xinteli, Tianji, Liangdi, Black & White Special, Simon, Jieying, Flying Eagle
Recommended reason: These brands have been relatively stable in the Liaoning market through the past two years, and the network expansion speed and sales volume have been significantly improved every year, becoming a new strength brand in the Liaoning market.
Potential brands: Xiaokangguang, Hongguang, Delixi, Xingyatu, Shifu Ford Lighting, Ou Dier Lighting, Taichang Sunshine, Aoqi Te Lighting, Haicheng Lighting, Honglian Lighting
Recommended reason: Although these brands have not been in the Liaoning market for a long time, from the perspective of display and sales, they have great development potential. In the future, the movement of these brands in the Liaoning market will become more obvious.
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