Policy paving quality is a prerequisite
This year's price increase of lighting products directly affects sales. In the case of increasing competition, urban real estate is no longer the only life-saving straw. Therefore, many dealers are looking to the broader rural market as an inevitable choice. It is also the inevitable result of the development of the market economy. The rural market has always been the “potential†market for lighting consumption, and many businesses want to open it. In particular, with the implementation of energy conservation policies by the state in recent years, and the current state subsidy policy for energy-saving lamps, these factors have played a positive role in infiltrating merchants into the rural market. The author believes that the business is to promote energy-saving lamps as a pioneer, let the rural consumers have a process of understanding the lighting, and then slowly infiltrate some relatively low-priced lanterns. However, the low quality of the price cannot be "low". What farmers are most afraid of is that there is a problem with the products they bought. No one will deal with them. Although the villagers have poor awareness of rights protection, they rarely choose to go to the Consumers Association to complain, but their word of mouth can determine the life and death of the products in the local market. The relationship between the peasants is inextricably linked. A village of several hundred people, almost everyone knows each other, even the various kinships are connected, and there are more things to buy, and they will inquire about each other and what problems have arisen. It will soon be able to pass ten and ten pass. Therefore, although the rural market is huge, product quality is the most basic prerequisite. Otherwise, a good word of mouth can bring the product to the sky, and the negative word of mouth can make the product disappear. If dealers can successfully penetrate the rural market, the development of the lighting industry will rise to another new stage.
The “sinking†channel has a promising future
Ren Zhikun, general manager of Yantai Laizhou Home World Light Lighting, told reporters that because Yantai is an important member of the Bohai Economic Circle, consumers' purchasing power is relatively high, and the brand awareness is gradually increasing. Because of this, in the past two years, many lighting brands have been very competitive in the Yantai area. To a certain extent, the urban market in Yantai has become saturated. In 2008, if dealers want to further open up the market and increase sales, they must continue to sink channels and extend their gaze to the broader rural city. As the income of rural residents increases, the lamps and lanterns in the rural market have gradually opened up. In the construction of a new socialist countryside advocated by the government, alleviating rural energy shortages and solving rural environmental pollution problems are inevitable requirements for rural spiritual civilization construction and comprehensive and coordinated development. The “Eleventh Five-Year Energy Development Plan†formulated by the state and local governments also made “strengthening rural energy construction and vigorously developing rural green energy†as the main tasks during the 11th Five-Year Plan period. These policies have helped us to penetrate the rural market, especially the promotion of energy-saving lamps in rural areas.
Mr. Ren told reporters that due to the intensification of urban competition, while maintaining the urban market, they also invested most of their energy in rural areas to investigate the countryside in the early days, and according to the characteristics of local housing construction, A detailed understanding of the products that they need at what price, and what special requirements for the product. Rural consumers pay attention to the benefits, so the products they need are cheap, the second is durable, and the third is practical. Finally, we recommended the light bulbs of our well-off light to their consumer psychology. In the nearby villages, our lamps sold 10,000. The more you understand the needs and psychology of farmers, the more thoroughly you eat the market, the easier it is to win the recognition of farmers. Ren said that from this successful sales, I am even more convinced that this year's rural market contains enormous energy.
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