Driven by car sharing and smartphones, wireless applications enter the car

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With the growing popularity of car-sharing services, users are increasingly looking for efficient ways to access and use different vehicles. As smartphones become more common, new automotive applications based on wireless technologies like NFC and Bluetooth are emerging, especially in areas such as keyless entry systems and vehicle control.

A recent report from Strategy Analytics titled "Beyond Information Entertainment: The Rise of Automotive Consumer Wireless Applications" highlights these developments, including the upcoming deployment of Ultra-Wideband (UWB) positioning systems that could revolutionize how we interact with our cars.

Bluetooth and Wi-Fi have already been widely adopted in vehicles, but they are primarily used for infotainment purposes. Cellular networks are also being used in eCall systems, which are now mandatory in some regions like Europe. However, wireless communication is becoming a core component of future keyless entry systems and remote services, such as paying for fuel or receiving deliveries at your car.

Consumers are using smartphones more than ever as both storage devices and tools for remote car management, like adjusting climate control settings from afar. With the rise of car-sharing, wireless technologies have opened up new possibilities. Digital keys are now being developed, allowing smartphone apps to unlock and control different vehicles, reducing the need for physical keys and lowering costs for users.

However, implementing these new wireless solutions comes with challenges. For instance, cars often lack space for additional antennas, and ensuring security against hacking and theft remains a major concern. Kevin Mak, a senior analyst at Strategy Analytics Automotive, added that “besides robust encryption, precise positioning will play a crucial role in future passive entry systems.”