On August 19th, to celebrate the first anniversary of its listing, the "819 Op Factory Direct Sale Festival," jointly organized by the Qianchengwan store, was grandly inaugurated. Across the nation, a staggering 50,000 people gathered at various direct sale locations, sparking a massive shopping spree. On the day of the event, there were a total of 18,700 orders, with a combined order value of 77.36 million yuan and a highest single unit price reaching 78,000 yuan. This festival marks a significant milestone in Op Lighting's channel innovation nationwide. By offering consumers a seamless shopping experience, Op Lighting aims to showcase its comprehensive capabilities.
At the event site, smiles were abundant, and attentive service was evident everywhere. Visitors had the opportunity to tour the factory, gaining a deeper appreciation for the entire process behind the production of essential lighting products. This experience allowed participants to truly understand Op Lighting's professionalism and prowess in the lighting sector. It reflects Op Lighting’s commitment to channel innovation by staying attuned to market trends and consumer needs. The company strives to optimize the customer journey by establishing multi-layered stores that provide comprehensive solutions. Through numerous trial runs of factory purchases, Op Lighting successfully bridges the gap between online and offline sales. From hardware offerings to software services, the goal is to ensure the most convenient and comfortable shopping experience possible. As stated by the head of Op Lighting's channel division, "This event’s success hinges on Oupu’s extensive product range, robust dealer network, and the wealth of knowledge gained from past factory purchase events. As a leading player in the lighting industry, Oupu not only focuses on continuous channel enhancement but also transforms itself to explore new growth opportunities. Our mission remains steadfast: to deliver professional, intelligent, healthy, and stylish products and services to our consumers."
With over two decades of dedication to the lighting domain, Op Lighting has consistently prioritized light research. Its R&D team boasts both domestic and international talent, including more than 300 engineers and technicians, alongside over 800 patents, with over 400 pending. Continuous investments in R&D and personnel have facilitated independent innovation and product spectrum optimization. Simultaneously, technological advancements have been matched with enhanced production capabilities through the deployment of self-developed automated assembly lines, which reduce labor costs and improve manufacturing efficiency. The intelligent and information-rich ETO production workshop ensures top-notch product quality and fulfills customer design aspirations. Furthermore, Op Lighting adopts a business strategy aimed at delivering tangible value to all users. Known for its excellence in home lighting, Op Lighting is equally recognized in the commercial lighting sector. For instance, the Fresh Light series, featuring unique spectrum control technology, enhances the appearance of food under natural light, making it more appealing and thus a preferred choice for many large supermarkets. On the occasion of its one-year listing anniversary, Op Lighting remains committed to its mission of "creating value with light," providing intelligent, healthy, stylish, and high-quality lighting environments.
In today’s fast-paced world, driven by advancements in computer technology and network communication, consumers increasingly seek convenience and intelligence in household products. Smart homes are rapidly becoming the future of home life. As a key player in this domain, Op Lighting is actively building an intelligent lighting ecosystem. Supported by its R&D team, Op Lighting continues to innovate smart products like the smart sleep light and the mini-O, enhancing everyday life for consumers. Prior to its listing, Op Lighting established a strategic partnership with Huawei. Post-listing, collaboration continued with the release of strategic products via Hilink and other smart home devices. These products allow users to control lighting through apps or voice commands, enabling interaction with other home appliances. Whether it's a lively gathering or a cozy evening, Op Lighting adjusts settings to create a comfortable atmosphere tailored to your needs.
Beyond innovation, Op Lighting prioritizes creating healthy lighting environments. By aligning with human physiological rhythms, it conducts research into the visual and psychological health of diverse groups, offering solutions that cater to different life stages. For seniors prone to drowsiness, Op Lighting offers lamps with higher color temperatures and better color rendition, encouraging engagement in daily activities. In response to women's makeup requirements, collaborative efforts with universities led to the development of beauty lamps that instill confidence. To address children's growth and study needs, Op Lighting introduced the "smart children's reading and writing desk lamp." This lamp ensures no flicker, no blue light hazards, protects eyesight, and features a voice reminder to promote proper sitting postures, aiding in healthy development. The company's health-focused product range caters meticulously to various consumer groups across different life scenarios.
The success of the "819 Op Factory Direct Sale Festival" not only reflects consumer approval of Op Lighting's channel innovations but also signifies recognition of the company's first anniversary. Throughout this event, Op Lighting has demonstrated remarkable efforts in areas such as professional expertise, intelligent research, healthy lighting, and fashionable styling. Moving forward, Op Lighting will persist in its mission of "creating value with light," putting people first, staying true to itsåˆå¿ƒ, and endeavoring to provide a high-quality and comfortable lifestyle for a broader consumer base.
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