On August 19th, to celebrate the one-year anniversary of our listing, the "819 Op Factory Direct Sales Festival," co-hosted by our Qianchengwan store, was successfully inaugurated. Approximately 50,000 people participated in the event across direct purchase locations nationwide, sparking a massive shopping spree. On the day of the festival, a total of 18,700 orders were generated, with a cumulative order value of 77.36 million yuan and a highest single-unit price of 78,000 yuan. This event marked a significant milestone in channel innovation for Op Lighting across the country. By offering consumers a convenient shopping experience, it allowed them to fully appreciate the comprehensive strength of Op.
At the event site, the warm smiles of participants were everywhere, and the attentiveness of the service staff was palpable. Visiting the factory gave consumers a deeper understanding of the entire production process of lighting products, which are essential in daily life. It also provided a genuine insight into Op Lighting's professionalism and capabilities within the lighting sector. This reflects Op Lighting’s commitment to exploring channel innovation. The company consistently strives to understand market trends and consumer needs, optimizing the customer experience through multi-layered stores that offer one-stop solutions. Repeated factory purchase events effectively leverage both online and offline sales channels, ensuring the best possible convenience and comfort for consumers. As mentioned by the head of Op Lighting's channel, “With Oupu’s comprehensive product range and robust dealer network, combined with the rich experience from our factory purchase activities, the success of this event rests on the foundation of our users’ trust. As a leader in the lighting industry, we continue to optimize our channels while transforming ourselves to explore new development spaces, aiming to provide consumers with professional, intelligent, healthy, and fashionable products and services.â€
Deeply rooted in the lighting field for over 20 years, Op Lighting focuses extensively on light research. Our R&D department comprises outstanding domestic and international lighting experts, including more than 300 R&D engineers and technicians, with over 800 patents, of which over 400 are pending. We continually invest in R&D and talent cultivation, achieving independent research and development and optimizing our product spectrum. Simultaneously, in terms of production capabilities, the automated assembly lines developed by Op Lighting’s technicians have been put into operation, reducing labor costs and enhancing manufacturing efficiency. The intelligent and informatized ETO production workshop ensures high-quality product delivery, bringing customers' design concepts to life. To maximize value for all users, Op Lighting adopts a business strategy aimed at creating visible benefits. In the home lighting segment, we have earned widespread recognition from users in the commercial lighting domain as well. For instance, the fresh light series by Op Lighting, utilizing unique spectrum control technology, highlights the natural colors of food, making it more appealing and fresh. This has become a preferred choice for many large supermarkets. On the occasion of our one-year listing anniversary, Op Lighting remains committed to the mission of "creating value with light," offering intelligent, healthy, fashionable, and high-quality lighting environments to consumers.
With the accelerating pace of modern life and advancements in computer and network communication technologies, there is a growing demand for convenient and intelligent household products. Smart homes are rapidly evolving, moving beyond individual smart devices toward integrated ecosystems. Op Lighting is a vital component of this smart home ecosystem, constantly striving to build an intelligent lighting system. Supported by our R&D team, we continue to develop smart products, such as smart sleep lights and small O lights, to enhance daily convenience. Prior to our listing, Op Lighting entered into a strategic partnership with Huawei. Post-listing, we collaborated with Huawei to launch strategic products. Through Hilink and other smart home solutions, these products achieve seamless integration and interaction. Control via app or voice commands allows for intelligent regulation, enabling the synchronization of lighting with other home appliances. Whether it’s a lively gathering or a cozy romantic evening, Op Lighting adjusts modes accordingly, creating a comfortable atmosphere tailored to our needs.
Beyond continuous innovation in smart technology, Op Lighting places significant emphasis on creating a healthy lighting environment. This involves adhering to the physiological rhythms of the human body and conducting research on the visual and psychological conditions of different demographic groups. We aim to provide a healthy lighting lifestyle based on the needs of individuals at various stages. In response to the issue of drowsiness in the elderly, Op Lighting offers lamps with higher color temperatures and better color rendering, encouraging greater engagement in daily activities and alleviating sleepiness. For women's makeup requirements, we collaborate with universities to develop lighting solutions and beauty lamps, instilling confidence in every setting. To cater to children’s growth and learning needs, Op Lighting launched the "Smart Children's Reading and Writing Desk Lamp." This lamp ensures no flicker or blue light hazards, protecting children’s eye health, and features a voice reminder function to encourage proper sitting postures, fostering healthy growth. The development of Op Lighting’s health-focused product line demonstrates meticulous attention to detail across various consumer groups.
Fashionable designs resonate strongly with younger demographics. As the consumer base shifts towards millennials and Gen Z, the demand for stylish and trendy products has grown. Op Lighting has responded by launching several contemporary series, appealing to young, vibrant, and simple-living individuals. Additionally, we’ve introduced new Asian styles reflecting the pursuit of Oriental heritage, along with Western retro series and crystal lamps to satisfy those who admire Western aesthetics and seek individual expression. OPP also provides consumers with artistic switches and integrated home solutions, ensuring cohesive styling with lighting products in certain series. Our goal is to deliver a stylish, considerate, and high-quality lifestyle experience, meeting all-round home improvement needs.
The success of the "819 Op Factory Direct Sales Festival" signifies not only consumer approval of Op Lighting’s channel innovation but also recognition of the company’s one-year listing milestone. Throughout this event, Op Lighting has demonstrated significant efforts in professional expertise, intelligent R&D, healthy lighting, and fashionable styles. Looking ahead, Op Lighting remains steadfast in its mission of “creating value with light,†prioritizing people-centered values, staying true to itsåˆå¿ƒ, and working towards providing high-quality and comfortable lifestyles for broader consumer bases and customers.
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