ARM chip will end the era of WinTel rule

January 10 news, according to foreign media reports, although the Windows operating system is still running on 90% of the world's PC computers. However, with the end of the PC era, Microsoft is preparing to allow new Windows to support the Arm chip to enter the ever-growing tablet PC market; Intel, which specializes in PC chips, is also working hard on low-power chips and trying to Establish a mobile device ecosystem.

Does this mean that the era of the reign of Microsoft and Intel has already come to an end and that the Arm chip will open a new era?

Arm chip has control of mobile devices at the International Consumer Electronics Show (CES) in Las Vegas, USA, Microsoft president Steve Ballmer announced that Microsoft's next-generation Windows operating system will support British company Arm's chip. "It's hard to imagine," said Horace Dedlu, a former Nokia manager. "This means that the PC era is over."

This is certainly good news for Arm, whose share price has started to soar. But Bauer defaults that this is also good news for Microsoft.

However, as Dide Road said, Microsoft is forced to seek cooperation with Arm because of the huge changes in the computer market. Because it has seen that the right to speak has been transferred from PC makers to tablet makers.

Companies like Samsung, formerly focused on producing PCs and phones equipped with Windows operating systems, have now begun to switch to smartphones and tablets equipped with Google's Android operating system.

Samsung said that since mid-October 2010, it has sold 1.5 million Galaxy Tab tablets and it has become the world’s fourth-largest mobile phone maker, second only to Nokia, Apple and BlackBerry operating system developer RIM. . However, in this growing industry, Microsoft has not been able to gain a penny from it; Intel, which has grown from PC chips for PCs, has not tasted any sweetness either. The Arm chip easily controls all smartphones and tablets.

The era of the Microsoft and Intel ruling era ended in November 2001, when Microsoft co-founder Bill Gates announced the advent of the tablet revolution. He boldly predicted that in the next five years, the tablet PC will become the most popular personal computer. However, his predictions did not materialize. Microsoft did not launch a tablet computer. Until 2009, the annual sales of tablet computers in the entire tablet PC market were only one million units. However, in 2010, due to the introduction of the Apple iPad Tablet PC, this number soared to 16 million units, of which Apple iPad Tablet PCs accounted for approximately 1.45 million units.

Dide Road said, "Many of Microsoft's customers began to choose Microsoft's rival (Google) operating system; and Microsoft began to allow its operating system to support Intel's die (Arm) chip." This marks the era of the long reign of Microsoft and Intel It is over.

Other analysts also agree with this view. "In the next five years, PC computers will no longer command 95% market share," said Al Hilwa, an analyst at market research firm IDC. "The iPad tablet and various brands of Android tablets The computer will become the mainstream."

Chen Feng, vice president of Rockchip, also said that the WinTel Alliance has always been somewhat indifferent, hoping that the WinTel Alliance can become an important member of the non-Apple camp, dare to break through its own interest chain, in the face of the irreversible trend has been formed. Of course, this is a disruptive innovation and it is difficult to do.

Apple and Google in the CES took the limelight At the grand CES exhibition, Apple and Google took the limelight. Although Apple did not exhibit its own products at this exhibition, the influence of iPhone smart phones and iPad tablets is still ubiquitous: many companies are competing to provide accessories for Apple products, such as protective leather cases, allowing The docks for music on iPhone smartphones can even turn iPad tablets into accessories for nostalgic game consoles.

At the CES show, there are many different brands of tablet computers debut, they all want to share with the iPad tablet PC. It is worth noting that few tablet PCs carry Microsoft's Windows operating system; even if there are occasional tablets equipped with a Windows operating system, the price is more expensive than an iPad tablet or other tablets equipped with Google's Android operating system.

Google’s influence has also far exceeded its exhibition area and has spread to the booths of companies such as Samsung, LG and Logitech. One of the companies that Logitech promotes is smart TVs. This new TV has Internet connectivity and runs Google software.

As for tablet PCs, Microsoft's logical approach is to learn how Apple has pushed the Windows Phone 7 operating system to tablets. However, Microsoft's internal struggle resulted in Microsoft's Windows R&D department not agreeing to do so. This department has created more than half of Microsoft's profits, and its words are naturally unrelenting. It believes that Windows Phone 7 operating system can only generate a few dollars in profits on each device, while the Windows operating system can create about 40 US dollars in profits on each device. Therefore, Microsoft will only allow Windows operating system to appear on the tablet.

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