Tablet Melee: Higher Configuration Lower Price

“Our internal pricing strategy is that the price must not be higher than the iPad, and the configuration must be higher than the iPad.” Lenovo’s insider told the “First Financial Daily” yesterday that Lenovo’s line of Pad-type tablet products is so determined.

During the Consumer Electronics Show (CES) in the United States, Lenovo, like other manufacturers, also introduced its own music pad. The specifications of these Pads are very similar: For example, a 10.1-inch touch screen, Google Android operating system, and Qualcomm processor are used. camera.

"Our pricing can't be lower than those of the cottage and the general manufacturers. We can't afford to lose that person. If the price is too low, such as 1,000 yuan, the cost can't be realized." Lenovo sources said that the Le Pad is priced from 399 US dollars .

However, Lenovo Music Pad features a base equipped with a new optimized Android operating system based on Lenovo and Windows dual system, when the tablet is partially embedded in the base, it will automatically switch to the Windows system.

Lenovo's configuration and pricing strategies represent the majority of vendors. Motorola released its first Xoom tablet computer yesterday. Its specifications are much the same as those of the music tablet. The feature is not a dual system but a dual-core processor.

“We will bring tablets before the weather gets hot.” ​​Xie Guorong, president of RIM China, told reporters yesterday that the 7-inch BlackBerry Play Book will be available soon.

ASUS is releasing four tablet computers in one breath, using a variety of screen sizes and multiple models of processors to cover markets ranging from $399 to $1,099.

In order to correspond to the iPad's 9-inch "industry standard," Toshiba and Samsung have also chosen to introduce a 10.1-inch tablet.

Since its release in April 2010, Apple’s iPad tablet has achieved unprecedented success. Display Search, a market research company, estimates that there are currently more than 100 different brands of tablet computers under development.

This year's CES show will have up to 50 manufacturers to release tablets. "This is the starting shot of the Tablet PC competition, but Apple iPad Tablet PC has been leading for a year." Gillies, an analyst at market research firm BGC. The iPad not only gained the upper hand when it was released, but also forced all imitators to redesign their products and postponed most of the competing tablets to 2011.

As a rule, the new iPad is usually available in March. In March of this year, Apple may release the iPad 2. "The industry knows that if you don't publish your Pad before the iPad 2 is released, then you can't basically do it," said Lenovo.

Hanwang has launched a very low-priced tablet computer and started to take the low-price route in advance. Liu Yingjian, chairman of Hanwang Technology, said that Hanwang has launched two HPad tablet products at CES. There are two models with high allocation and low allocation, which are 2,000 yuan and 1,000 yuan respectively.

In fact, the hardware cost of the iPad is not high. After the dismantling study, UBS concluded that the WiFi/16G version costs $264.80, while the 3G WiFi/64G version costs $377.55.

In contrast, WiFi/16G and 3G WiFi/64G versions of the iPad are priced at $499 and $829, respectively.

"The brand can't compete with Apple. It can only be the same configuration with lower prices. Even higher configuration prices are lower," said Hanwang.

iSuppli predicts that global shipments of tablet PCs this year will soar more than twice as much as 18 million units last year to 61 million. In 2010, the sales volume of Apple iPad tablet computers has been estimated at more than 13 million units, occupying the vast majority of the entire tablet PC market. Although Apple iPad tablet PCs will still occupy most of the country this year, its competitors still have 10 million to 15 million tablet PCs sold.

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