On April 9th, China Real Estate Evaluation Center officially released the "2009 China Real Estate Development Enterprise Top 500 Building Materials Preferred Brands List" at the Renaissance Beijing Renaissance Hotel. In the list of lighting fixtures, NVC won the favor of the most developers, won the championship, Philips ranked second, followed by Opp, the market share of the three major brands are relatively high, forming a three-pronged pattern, with Panasonic Sanxiong Aurora, Yaming, TCL, Dibao, Osram and Huatai brands together constitute the top ten echelon of lighting categories.
At present, there are nearly 3,000 enterprises in the lighting industry in China, and the output ranks first in the world. However, there are only a dozen large enterprises, the industry is large and scattered, and the industrial concentration is low. In the past, the high-end market was the world of foreign brands such as Philips and Panasonic. In recent years, domestic brands such as Opt and NVC have begun to exert their efforts to increase their investment in independent R&D and compete with foreign brands in the high-end market.
According to a survey conducted by the China Real Estate Evaluation Center, most real estate development companies currently use brand-name lighting brands, among which NVC, Philips and Opp have higher selection rates of 27.34%, 20.31% and 17.97 respectively. %, the total usage rate of its three major brand developers reached 65.62%. The top 10 developers in the country preferred brands accounted for nearly 90% of the total market.
This shows that developers are more concentrated in the choice of lighting fixtures. NVC, Philips and Op Lighting are the market share of more than 60%, which dominates the domestic lighting market and leads the lighting industry to diversify. .
From the regional distribution of the preferred rate of each brand developer, domestic big brands firmly occupy the top five in the region, and NVC, Philips and Optek are among the top three in each region. While stabilizing the regional market, We will enter the other regions and strive to expand the market share of its brands by establishing branch offices or regional agency models in major regions of the country.
According to the research report, developers in various places choose more famous brands with greater influence when choosing lighting products. Well-known brand lighting products have many varieties, large quantities, good quality, complete products, large choices, excellent brand image can improve the quality and aesthetics of the project, and the deep-rooted brand impression of consumers has become the choice of lamps for developers. An important factor in the brand.
At present, there are nearly 3,000 enterprises in the lighting industry in China, and the output ranks first in the world. However, there are only a dozen large enterprises, the industry is large and scattered, and the industrial concentration is low. In the past, the high-end market was the world of foreign brands such as Philips and Panasonic. In recent years, domestic brands such as Opt and NVC have begun to exert their efforts to increase their investment in independent R&D and compete with foreign brands in the high-end market.
According to a survey conducted by the China Real Estate Evaluation Center, most real estate development companies currently use brand-name lighting brands, among which NVC, Philips and Opp have higher selection rates of 27.34%, 20.31% and 17.97 respectively. %, the total usage rate of its three major brand developers reached 65.62%. The top 10 developers in the country preferred brands accounted for nearly 90% of the total market.
This shows that developers are more concentrated in the choice of lighting fixtures. NVC, Philips and Op Lighting are the market share of more than 60%, which dominates the domestic lighting market and leads the lighting industry to diversify. .
From the regional distribution of the preferred rate of each brand developer, domestic big brands firmly occupy the top five in the region, and NVC, Philips and Optek are among the top three in each region. While stabilizing the regional market, We will enter the other regions and strive to expand the market share of its brands by establishing branch offices or regional agency models in major regions of the country.
According to the research report, developers in various places choose more famous brands with greater influence when choosing lighting products. Well-known brand lighting products have many varieties, large quantities, good quality, complete products, large choices, excellent brand image can improve the quality and aesthetics of the project, and the deep-rooted brand impression of consumers has become the choice of lamps for developers. An important factor in the brand.
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