Editor's note : At the beginning of this year, the country officially launched the “Ten Cities and Ten Thousand Miles†project. The Chinese semiconductor lighting industry has also begun to enter the fast lane of development. Faced with a huge market, the relevant manufacturers collectively strive for it, and the challenges faced in the development process are We are confused. Can the products of Chinese national enterprises shoulder the heavy responsibility of “Ten Cities and Ten Thousand Citiesâ€? Is the government's large-scale advancement suspected of having a seedling? How to solve the problem of insufficient innovation in domestic enterprises? In this regard, Gaogong LED Network produced the topic of “China's LED Industry under the Ten Cities and Lightsâ€, describing the impact of “Ten Cities and Ten Thousand Cities†on China's LED industry from various aspects such as technology, market and coping strategies. At the same time, we also interviewed a number of industry experts to listen to their understanding of the industry. The following is an interview with Sanda .
In February 2009, the Shenzhen Municipal Government selected 29 companies to conduct LED street lamp testing. Shenzhen Kaixin Photoelectric Co., Ltd. was listed among them. Gaogong LED Network sent a reporter to interview the company. Mr. Luo Desheng of the company and Mr. Li Ming of the Product Planning Department received us.
It is understood that Kaixin Photoelectric Co., Ltd. was established in 1994. It is a new type of green lighting professional which specializes in the design, research and development, production and sales of LED component packaging and LED lighting application products and has obtained the high-tech enterprise qualification certification of Shenzhen Municipal People's Government. the company. The company's products are widely used in the field of lighting engineering lighting, home lighting, commercial office lighting, road traffic lighting. The company's main products are large and small power spotlights, bulbs, light strips, fluorescent tubes, electrodeless lamps, LED packages. The advantages of Kaixin Optoelectronics are mainly: the safety and efficiency of power supply design are superior. The light efficiency, cost performance, shape and heat dissipation of the lamps are also among the best in the industry.
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Establishing a brand has become the company's goal
According to Mr. Luo Desheng, Kaixin Optoelectronics has been engaged in LED R&D and production for 15 years. As early as 2005, Kaixin Optoelectronics became the first ODM supplier in the mainland to provide LED products for Philips. When we entered the factory, we saw a slogan of "WELCOME OSRAM". Mr. Luo Desheng said that Kaixin Optoelectronics is now also an OEM supplier of LED indoor lighting for OSRAM. The reporter asked if there was a similar product in the OSRAM booth in Guangzhou Guangya Exhibition in April this year. Li Ming said that some of the products exhibited by OSRAM at that time were from Kaixin Optoelectronics.
According to Mr. Luo Desheng, Kaixin Optoelectronics has its own brand. At present, the main idea of ​​promotion is to establish influence in the industry by means of OEM brand influence and its own quality and efficiency. But in the future, we will continue to seek the establishment of our own brand.
According to Mr. Li Ming, Kaixin Optoelectronics has been working in obscurity. After 15 years of development, it has formed some of its own product series. There is also a certain position in the European market. Kaixin still hopes to establish its own brand. In particular, with the country's emphasis on LED energy-saving products and the continuous improvement of its own research and development capabilities, Kaixin Optoelectronics will inevitably develop towards the road of establishing its own brands.
LED road lighting has broad application prospects
"The market for LED street lights is still very large. Compared with foreign markets, the domestic market may develop more rapidly, because the national government is pushing very much, but Kaixin will still combine the domestic market with the foreign market. At present, Kaixin has its own street lamp case in Wuxi and Canada. Li Ming introduced.
At present, the domestic LED street light is fast, and the heat dissipation is still immature. The efficiency and intelligence of the drive can also be improved. The technical power of optics is weak. Mainly dependent on foreign or college. Companies in the industry are not investing heavily in optics. The street lamps of Kaixin Optoelectronics are designed and developed almost from chip to package and final product. This is rare in LED companies. At present, the LED products of Kaixin Optoelectronics are still in the process of continuous testing, and the street lamp design products have reached the third generation. The laboratory has been tested for more than 10,000 hours and has a decay rate of less than 10%.
For the street lamp testing standards, Mr. Luo Desheng said that it is recommended to solve the main technical obstacles of LED street lights first. Be the first to develop LED street light standards in Shenzhen or Guangdong. Advance into the standard advantage. For the street lamp testing standards passed by Guangdong Province recently, Mr. Luo said that further improvement is needed.
Mr. Li Ming said that for the future domestic market, LED street lights and traffic lights will have a significant room for growth, while in domestic indoor and lawn lighting, strip lights will be used more quickly. Kaixin Optoelectronics currently does not fully spread the LED street lights for marketing, but it is believed that the promotion activities will be carried out at home and abroad in the near future. ( Gaogong Online News Center Zhong Qiong / Wen)
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