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According to foreign media reports, IMAX has always been the gold medal in the movie market. They have conquered the global audience with giant screens and superb sound effects. However, they have suddenly begun to evolve toward "small screens", but they have to use VR's immersive experience to conquer the audience. Recently, IMAX began to set up VR playgrounds in multiple markets around the world. With a helmet, players can experience 10 different experiences in the virtual world. While enjoying the 360-degree 3D vision, players can vividly hear and feel the rhythm from another world. However, IMAX did not develop its own equipment, the playground is still using the top VR hardware such as HTC Vive, but IMAX uses its sound technology to make user experience more realistic. The author had the privilege of experiencing a game related to the mummy. Although it was still a demo version, it was quite horrible. The appearance of horrors such as zombie and giant spider made me frighten to remove the helmet. I must have stood by and watched me. Every move must be laughter crazy. Of course, this combination of internal and external game settings is exactly what IMAX needs. The company’s CEO, Richard Gailford, thinks playing Vive at home is totally different from playing at IMAX’s VR playground. In addition, IMAX has a great advantage, that is, players can watch the movie to experience VR. The mummy game the author experienced is accompanied by the recently released film “The New Mummyâ€. After the audience finishes watching Tom Cruise in the theater, they can experience an ancient tomb adventure on their own. Now, IMAX's VR playgrounds are only open in Los Angeles and New York, but they will also develop 10 new pilot cities around the world by the end of this year. Shanghai is also said to be one of them. Via: Tencent