Rights 315 - New Energy Automobile Industry Quality Report

In March, the "3.15 International Consumer Rights Day," a day that has always drawn widespread public attention, arrived once again. As a key sector of the national economy, China's car ownership has been steadily increasing in recent years. However, with this growth comes a rise in consumer complaints, particularly concerning automotive products. New energy vehicles (NEVs), which have seen a surge in popularity in recent years, are now facing growing scrutiny. While traditional fuel vehicles were once the main focus of complaints, the rapid expansion of the NEV market has brought new challenges to light. According to Da Zhe Auto’s "Owner Says" column, there were 77 new energy vehicle complaints in 2016, rising to 126 in 2017. The issues reported include not only price and range but also concerns about product quality and after-sales service, which became significant pain points for consumers in 2017. Recent surveys conducted by Da Zhe Auto among netizens revealed some interesting insights into the usage experiences of new energy vehicles. The data highlighted several key areas where users face difficulties, from charging infrastructure to battery performance. While the new energy vehicle industry is still in its growth phase, it is not without its challenges. Industry experts suggest that while the sector is expected to continue expanding rapidly, certain shortcomings must be addressed. For instance, the after-sales service system remains inconsistent across brands, with varying policies on battery replacement and limited support structures. This lack of standardization hinders consumer confidence and market growth. Power batteries, in particular, have become a major source of complaints. In 2017, out of 126 total complaints, 58 were related to battery issues, accounting for nearly half. Common problems include reduced driving range due to inaccurate battery standards, difficulty in fast charging in cold weather, and other real-world usability issues. These problems not only affect user satisfaction but also influence purchasing decisions. Despite these challenges, the future of the new energy vehicle market remains promising. China has already established itself as the world's largest producer and seller of new energy vehicles for three consecutive years. While some companies may have rushed to market, others are focusing on long-term stability and innovation. By accelerating technological advancements and mastering core technologies, the industry can position itself at the forefront of the next automotive revolution. The charging infrastructure sector, although still developing, shows a relatively low complaint rate. According to data from the Charging Federation, as of January 2018, there were over 225,000 public charging stations, with more being added daily. While some users report slow charging speeds and limited availability, there are no major quality issues reported. Companies like Wanma New Energy are leading the way in building reliable and scalable charging networks. With strong R&D capabilities and a solid operational framework, they have achieved a high level of safety and efficiency. Their efforts reflect a broader trend in the industry toward diversification and strategic expansion. In summary, while the new energy vehicle industry holds great potential, it must address current challenges head-on. From improving battery technology to enhancing after-sales services and expanding charging infrastructure, there is much work to be done. Only by turning these obstacles into opportunities can the industry ensure sustainable growth and maintain its competitive edge in the global automotive landscape.

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