On March 6, 2018, just before the opening of AWE, China’s largest home appliance and consumer electronics exhibition, TCL, a global leader in the industry, will unveil its spring 2018 new product lineup. The event is expected to showcase several new TV models from the X, C, and P series. By investing in cutting-edge technologies such as quantum dot display and artificial intelligence, TCL aims to highlight the future direction of the consumer electronics market.
TCL has solidified its position as one of the top three global television brands. Over the past few years, the company has experienced rapid growth and become one of the most influential home appliance brands worldwide. At CES earlier this year, Wang Yecheng, Vice President of TCL Group and CEO of TCL Multimedia, shared impressive results from 2017: TCL Multimedia sold over 23 million LCD TVs, marking a 16.4% increase compared to the previous year. This was the strongest growth in five years, with North America seeing an impressive 131.5% sales jump. TCL not only met but exceeded its annual targets, securing its place among the top three in the global color TV market.
In early 2018, TCL made another bold move by signing Neymar da Silva, a world-renowned Brazilian football star currently playing for Paris Saint-Germain. This partnership is part of a broader strategy to enhance brand visibility during the World Cup year, injecting fresh energy into TCL’s global expansion and strengthening its sports marketing efforts.
With continuous investment in both technology and brand influence, TCL remains at the forefront of innovation. Every year, its new products and technologies set trends in the industry, shaping the direction of the television market. As the launch date approaches, everyone is eager to see what exciting innovations TCL will reveal next.
TCL continues to focus on high-end markets by deepening its research in quantum dot and curved screen technologies. As a pioneer in quantum dot TVs, TCL has built a strong foundation in image quality and display technology. For example, the X3 quantum dot TV introduced last year features third-generation inorganic three-primary color quantum dot materials, delivering exceptional clarity, detail, and depth that surpass many traditional TVs. In some aspects, it even outperforms OLED displays.
This year, TCL plans to further develop its high-end quantum dot line, launching improved X-series models with enhanced picture quality and more accurate color reproduction. These new models are designed to capture and expand the high-end market share. Additionally, TCL is working with leading audio partners like Harman Kardon and integrating Dolby Vision + Dolby Atmos to deliver an immersive audio-visual experience, bringing the cinema feel right into consumers’ homes.
Alongside quantum dots, TCL is also focusing on curved screens. The 4000R curvature closely matches the shape of the human eye, offering a more natural viewing experience that reduces visual fatigue. With this combination of high-quality imaging and ergonomic design, TCL is pushing the boundaries of television innovation. Fans are also excited about the possibility of an 8K TV being unveiled soon.
In the field of artificial intelligence, TCL is making significant strides. The company is introducing AI-powered systems equipped with its own intelligent assistant, "T," and collaborating with major tech giants like Google, Amazon, IBM, Baidu, and Tencent. This open AI platform allows TCL to integrate the latest global technologies into its products, enhancing user experience across multiple platforms.
Once equipped with AI, users can control their TVs through voice commands, switching sources, adjusting volume, and even searching for content without hassle. Beyond just voice control, TCL's AI ecosystem extends to smart home devices, mobile TVs, and computers, enabling seamless interaction through simple voice instructions.
With its strong foundation in display technology and AI development, TCL is well-positioned to achieve great success with its upcoming products. Stay tuned for more updates as we cover the press conference on March 6, 2018.
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