On April 5th, the Little Whale released the Drunken A Series (55/65 inch) Smart Voice TV. It is understood that this series of television is a high-end series of micro-whales, are equipped with Corning Iris (TM) Glass glass light guide plate, the thinnest part of the body is only 4.9mm. The whole structure has built-in array HIFI stereo to reach 12.5mm and is patented. The microwhale also cooperated with Microsoft's "Double Micro" to realize the application of face technology on the big screen side and made the "face recognition child lock". The 55-inch version of this release starts at RMB 8,999 and starts at RMB 65,16,999. On April 8th, pre-sales were started at the official website, Jingdong and other channels. The micro-whales entered the Internet TV in August 2015. Li Ruigang, founder and chairman of Micro-Whale Technology, announced that Chinese culture, Alibaba, Tencent, and the Central People's Broadcasting Station will perform in depth from capital, policy, technology, content, and services. Cooperation to jointly build a micro whale TV. After the launch of the new product, Li Huaiyu, the CEO of the Little Whale, received an exclusive interview with Tencent Technology. In terms of content, Li Huaiyu previously stated that the content has three levels: How many are there? What is the content of the head? Can the user want to see the easiest way for the user to get? He said: “In terms of content input, because Chinese culture is also a multi-billion investment in content, plus our cooperation with Tencent and Youku, we are a cooperative and open model, and it is also an ecological model, which is to put our shareholders The resources are fully integrated with our own development, unlike some friends whose business models are closed, and their stamina is getting worse because the investment behind them is becoming more and more limited and the content is becoming less and less, and users will complain about the content. Less and less, use it more and more. In terms of offline channels, Li Huaiyu once stated that he must reach the level of 10,000 dealers during the year. He believes that the most important thing is to do a good job offline, the most important thing is to make a good product, we must make dealers have a reasonable return here, we must make quality and after-sales service adequate protection. From the point of view of the Chinese market, consumers are still accustomed to experiencing products offline, so the offline channel is very meaningful and even the proportion is still rising. In the spring of last year, micro-whales raised the importance of offline. Li Huaiyu disclosed that the current dealership for the development of micro-whales has reached the level of 5,000. In terms of pricing, Li Huaiyu said that China is currently in the trend of consumption upgrades, so the micro-whale pursues reasonable pricing, and the pricing of micro-whales and traditional brands are not as high as they actually are. "It's easy to do something cheap but it's hard to do it." In fact, the competition in the Internet TV field has entered a period of intense heat. In addition to internet TV brands launched by Internet companies like LeTV, Microwhales, Storm, and Xiaomi, traditional TV manufacturers have also been gradually deployed. Skyworth introduced the Coocaa brand earlier; Hisense also created VIDAA Internet TV in the name of VIDAA, a smart TV operating system, last year; at the end of last month, TCL launched a new brand of Internet TV Thunderbird. Regarding the overall competitive landscape of the Internet TV industry, Li Huaiyu said that although some companies in the industry experienced fluctuations in their operations at the end of last year, this is a problem of business models and not a problem of Internet TV itself. The industry is indeed in a transitional period. In the future, Internet TV will enter the stage of survival of the fittest. From the price war to the quality warfare, brands that do not have the “soft and hard one†capability will be eliminated. Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.
