My Smart Home Entrepreneurial Note (below): Detours and Lessons Learned at the Start-Up Period

The opportunity for the wise men is always prepared for people who have prepared themselves. In the smart home business force, there are successful glories and endless scenery. There are disastrous failures and they quietly withdraw. There are fears of tigers, precariousness, and courage. , Fearless. Smart home business is difficult? Do you dare to think, dare to do it vigorously enough, or rainy day, pre-registration is not pre-waste? Wisdom.com Xiaobian can not easily conclusions, but from the following by the Huahai 11 (a pseudonym ) In the entrepreneurial notes written and written, I believe you will get the answer you want.

[Sir] I was a post-80s student. When I was writing this smart home business record, I had more than 4 years of entrepreneurial experience. At that time, the selected industry was computer consumables and audio and video products retailing, not to mention that I was not falling behind. The main reason is that the market of this industry has basically been saturated. Even if it is tossed again, the prospects and space are already small. Over four years of business, hard work, hard work, and gains, although earning some small money to support his wife and children, he never achieved the goal he wanted. In order to find a way, together with the entrepreneurial partner yauct (a pseudonym), after many inspections, the smart home industry was finally selected. Next, I will use words to document how our smart home industry has worked hard to create a sky of its own, and the growth process of the company I will fight for in the rest of my life.

[link to the article] My Smart Home Business Note (middle): Those crazy things that I encountered when choosing a vendor!

IV. Conclusion 1: Those detours that were encountered in the early days of the venture

After deciding on product and operation ideas, I and yauct have been busy with the integration of the system and the company's planning, from the establishment of the company's official website and Taobao shop, the integration and testing of small systems, the tracking of the progress of the partner manufacturers' products, and the formation of the basic team. To the dialectical marketing strategy, each one took unimaginable time and effort, almost every day from busy morning to eight or nine at night, and even later in the morning. Here, I would like to list with you some of the detours we have taken in the early days of our business and hope to give you some ideas.

1. About Websites and Online Shops

With the development of the Internet, building a website has become almost something that every company must consider. Because I and yauct have slight experience in website construction, I started to build my own Taobao shop, but it took nearly a week to upload the integrated product to the online shop. However, the final result is not as we expected in advance - with Baidu snapshot capture amount through the Taobao page. To sum up the reasons for the following, there are probably two types: On the one hand, it is too busy to come. On the other hand, there are no professional people to carry out subsequent updates and maintenance.

As for the official website, I want to share professional people to do professional things! Do not use your own skin because you know something about it. Although yauct and I used yauct to create their own websites with “pseudo-static”, they lacked artists and styles, and could not fully express the effect they had to express. Ultimately, they could only recruit professional webpage designs to make up for them.

2. Prepare mentally and spare tires to cope with emergencies

When the product integration of the small system has been almost the same, we have tested the products of smart audio and video, intelligent security, intelligent lighting, and electrical control systems. However, the OEM strategy of the smart host has to be postponed and implemented by the factory. The increase in operating costs did not say that the time for the full start of the market has to lag behind. In the face of the status quo that has to be made on the strings, we have to take the next step and move the positioning of the target market first to the local terminal in Shenyang. This requires us to make adjustments from the startup strategy of the company. However, fortunately, the series of experiences we previously summarized on the Zhijia Online gave us a lot of references and guidance.

After repeated discussions with me and yauct, the selling point of the marketing strategy was finally positioned on the “scalable smart home”, which is the “self-service mode of smart home SCS” publicized by us. This will not affect the directionality of the overall strategy, nor will it affect the overall positioning of the target market. It only focused on the marketing of the terminal market on the operational steps, and the promotion of self-owned brand investment and channel expansion slowed down.

3. About team building

It is impossible for entrepreneurship to rely on the strength of two people. The pace of progress cannot meet the demand. Because unlike the traditional store-opening model, someone will come to buy the product, and the key is to capture the important part of marketing. So recruiting people is necessary, professional people do professional things, and efficiency is a natural thing! As for what type of talent is suitable for recruitment, it is necessary to analyze specific issues based on their own operations.

V. Conclusion 2: Lessons Learned in the Early Years

After studying here, I carefully analyzed the entire process of our entrepreneurship. There was a period of blindness, lack of direction and thinking, and the operation was very mechanical. I felt that I should do it and did not jump out. So, next, I use practical examples to summarize some lessons for everyone and hope to give you some references for starting a business.

1. As an operational manager, the mind must be clear and have the overall ability to control; if not, there must be self-awareness and ability to change.

With regard to planning this matter, I am especially touched by the fact that without the guidance of the overall plan, what has been done seems to be useless. For example, the shop opened, there is no tracking; the site is built, there is no operation; the product is found, there is no promotion; the staff recruited, there is no direction; strategy has been, there is no implementation. If my brain was awake at the beginning, it should save nearly a month in operation. Therefore, as an operational manager, be sure to learn to reflect on yourself. Don't be fooled by the little things that are smashed, and lack effective plans.

As for self-awareness and ability to change, this is also very important for entrepreneurs. If you can't correct your problem, it will waste more effective time approaching your goal. When I was in the process, I often rethought: In the first phase of the operation, I had a problem. Because something is not something that you can get by yourself, and everything is done personally, it seems that I saved the expenses of hiring people. But in reality, it has delayed the pace of its own progress, which is to delay business opportunities.

2. Practice knowing what to do and what to do. Act first.

In the previous narrative, I talked about a lot of ideas, ideas, directions, and strategies. Although we have completed the establishment of the small system after half a year, we have not operated. In fact, it is because of its lack of mobility that it always wants to be prepared and improved. However, sometimes it is also a contradiction, shouldn't it be done now, or wait? Cautious also delays time.

The operation of a small business needs to be perfected step by step. It is impossible to eat a fat person. The most important thing is to go out. Otherwise, the passage of time will make you feel anxious.

3. The mentality of input and output must be well-controlled, and investment is always more than expected, and output is always later than expected.

Before starting a business, we must consider this issue. When there is a gap between reality and expectation, will your mentality fluctuate? For example, before operating, I would like to open a free 400 phone number. At that time, a few hundred dollars could be solved, but when I found agents to handle 400 phone services, the investment was more than I thought, especially in the selection of numbers, a good phone number plus services. The fee is 1,500 yuan. Therefore, we must have a good attitude in the initial stage of investment. Imagine the beauty and the difference in reality must face calmly.

Encountered a lot of things in the business, here can not be listed for everyone. Looking forward to the future, I will share with you the first business experience. Finally, for friends who want to start a business, a word: I believe there will always be rewards, and we will not be far away from success.

Recommended reading:

My Smart Home Business Note (I): The Hard 100 Days Ending for a Vicissitude

My smart home startup notes (center): Those crazy things that I encountered when choosing a vendor!

My Smart Home Entrepreneurial Note (below): Detours and Lessons Learned at the Start-Up Period

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Note: This article is based on the Baidu Library (Huahai No. 11). If there is any similarity, please do not enter the seat.

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