It seems that the OLED display for the smart flagship has become the trend of the industry. Not only does Apple's future iPhone use the OLED display for the first time, but now Sony Mobile seems to have follow-up plans. According to the Japanese media Nikkan report, Sony will be equipped with OLED display for Xperia's high-end flagship. It is currently in the evaluation, but it is expected to be used as soon as next year's flagship product. It may be JDI by Sony. Supply.
According to a report by Japanese media Nikkan, Sony will be equipped with an OLED display for the future Xperia high-end flagship, which is currently under evaluation. As for the main reason for Sony's move, on the one hand, it is the adjustment of its own product strategy, and hopes to introduce products with high added value, and enhance the competitiveness of the products by virtue of the bright colors and flexible performance of the OLED display.
On the other hand, OLED displays are the trend of the industry. Mobile phone manufacturers using such displays have shown growth, including mobile phones such as Apple and Huawei will launch more new models with OLED displays.
Launched as soon as next yearCompared with the LCD screens commonly used by mobile phone manufacturers, OLED displays have the advantages of thinner and lighter, shorter response time, lower power consumption and better viewing angle, and Samsung has adopted OLED displays in a large number of models. At the same time, from the perspective of the industry chain, the OLED display for smartphones only has the capability of mass production of Samsung Display, but from 2018 to 2019, manufacturers including JDI and LG Display will also start mass production.
Therefore, according to Japanese media, Sony Mobile's XPERIA high-end products will begin to adopt OLED displays between 2018 and 2019. In other words, Sony will not launch the XPERIA flagship product with OLED display until next year.
Or by JDIAlthough it is still uncertain that the company will provide OLED panels for the future Sony XPERIA flagship, but since it has teamed up with Panasonic and JDI to form JOLED, it is expected that JDI will eventually supply Sony XPERIA flagship OLED display. In addition, according to a report by Bloomberg in October last year, JDI is planning to invest $2 billion to build its own OLED production line, so it should meet Sony's requirements in terms of supply.
Of course, Sony is currently evaluating the XPERIA high-end flagship OLED display, and no final results have been released. But in any case, including smart OLED display equipped with smart phones is the trend of the times, especially in the case of reduced costs, has become an inevitable choice for many mobile phone manufacturers, so Sony made such a decision is actually not too bad Expected.
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