Recently, an interesting phenomenon was found at domestic exhibitions. Many domestic LED indoor lighting companies participated in the exhibition, but all claimed that the products were sold only abroad. Exhibitors are undoubtedly expanding the market. The Chinese LED market is booming, not only making its compatriots jealous, but also attracting the attention of the world's giants.
LED giants increase investment in the Chinese market
On November 9, 2009, Cree and the Huizhou Municipal Government signed an agreement to build a $50 million LED chip project in Huizhou, where CREE will be the first LED chip production base outside North America. Mr. Tang Guoqing, General Manager of China Market Development of CREE, has always stressed that CREE attaches great importance to the local market in China and takes “Keui Core, China Love†as an important goal of CREE localization in China this year.
On the afternoon of November 24, 2009, the Philips Lighting Instrumentation Base was officially opened. The Philips Lighting Instrumentation Base covers an area of ​​66,000 square meters, with an overall investment scale of 60 million Euros and an annual production capacity of 200 million energy-saving fluorescent tubes. Its completion marks the transfer of Philips' strategic focus and will further strengthen Philips Lighting's leadership position in the Chinese market. Lin Liangqi, CEO of Philips Lighting Greater China, revealed that Philips will gradually shift its sales focus to the domestic sales market in the future, and it is likely to continue to expand its LED production base in China in the future.
The prospects of the Chinese market have long been optimistic about these foreign giants. But the key to seizing the market's forefront is already in the industry. Zheng Jianwen, general manager of Zhenmingli Group, believes that the LED lighting market will evolve into a cost war in 2010, especially in the main lighting field. Among them, product efficiency and price will be the key to the market.
Technology and price, which Chinese companies can seize
The price is still the most concerned factor in the purchase of LED lighting products. According to the survey results of "Imagine 2010 - China Semiconductor Lighting Industry Forecast", the price is still the biggest obstacle to the popularity of LED lighting. In the survey, half of the people chose "the price of energy-saving lamps within three times". Now the price of most energy-saving lamps is around 20 yuan. In other words, LEDs reaching 60 yuan are recognized by consumers.
From the government's point of view, the most important concern is the energy-saving effect of LED lighting products. Yan Jun, deputy secretary-general of the National Semiconductor Lighting Engineering R&D and Industry Alliance, expects that by 2012, the technical level of the LED industry in the mainland can reach 120 lumens per watt, and in 2015, it will further increase to 150 lumens per watt, and the market share of the lighting market will reach 20%, the central government is expected to continue to promote LED lighting, including the NDRC intends to include LED lighting in the scope of subsidies during the year, and provide subsidies for local governments to set up LED street lights.
It is understood that the domestic 4W bulb lamp for indoor indoor lighting application is priced between 70 yuan and 100 yuan, and the service life is more than 3 years. However, companies will say that the chip is CREE or Taiwan. When asked why the mainland chip is not used, there are two common reasons for the answer: first, the brand of the customer's designated chip, and then the quality of the chip in the mainland is not guaranteed.
At present, there are not many large-scale domestic chip companies, and they are all in the process of integrating the industrial chain. Most of the chips are digested by their own production products. The company said that if the quality and price of domestic chips are comparable to those of Taiwan and the United States, they will still choose domestic products. Finally, it is understood that CREE's chip production capacity is full this year, the general company has been unable to book the arrival.
The high cost of LED lighting products mainly comes from the LED control chip, and the mature technology of upstream chip development will greatly reduce the production cost. Domestic application-side enterprises currently use Taiwan or the United States' chips. The main profit of LED lighting products is controlled by the enterprises that control the chip production technology. The domestic application-side enterprises use European and American chips, and the products are sold back to Europe and the United States. The profits are meager and become real. Foundry dealer.
To get rid of the fate of foundry, not only LED chip packaging technology, but also to improve the growth of epitaxial wafers, MOCVD equipment manufacturing and other related technologies. Starting from the LED industry chain, reasonable strategic deployment, a large amount of capital investment, planned organization and promotion, are not tasks that an enterprise can accomplish, and the government's strong support is indispensable. The government can support the LED industry chain upstream technology development and LED lighting products consumption subsidies, regulate the LED market, promote the introduction of standards, is the real way for domestic enterprises to get rid of the fate of foundry.
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