[Global Scientific Report] According to foreign media reports on August 14, although Apple will not disclose the exact number, Google paid a large sum of money to become the default search engine for the iPhone and iPad. According to Bernstein's analyst firm Tony Saknaxi, Google may pay Apple more than $3 billion a year. Data map According to Bostan Research, based on this estimate, Google may account for 5% of Apple’s operating profit for the entire year and reach 25% of Apple’s recent total business growth. The only specific data we know is that in 2014 Google paid Apple $1 billion. In court documents, it was pointed out that 1 billion U.S. dollars were stipulated in the agreement between Google and Apple, and Google was required to pay Apple a certain percentage of profits earned by iPhone and iPad users. It is unclear how much of the profit is paid, but Bernstein quoted the media as saying that "the ratio was once 34%." Recently, Apple has been attracting investors to pay attention to its services, which is equivalent to 13% of Apple's total revenue this year. When Apple executives talk to the service industry, they tend to focus on profits from Apple's app store software sales, or the company's profits from installing apps like Apple Music. But Bernstein studied Google’s files in depth and found that its licensing revenue was just like the money paid by Google to Apple was the primary or secondary contributor to the growth of Apple’s service industry profits. Because of this discovery, Bernstein believes that Google’s estimate of nearly 3 billion U.S. dollars per year is not groundless. Bernstein spending, regardless of Google's payment to Apple, may be Google's total profits. This is a considerable deal for Apple Inc. and a strong indicator of the importance of the iPhone ecosystem. Unless Google changes the trading method, as the number of users increases, Apple will obtain greater profits. (Internship Compilation: Hu Yumin Reviewer: Li Zongze)
