Sunlight intends to invest nearly 20 million to set up e-commerce channels to develop its own brand

It is reported that "G20-LED Summit member companies" Sunshine Lighting (600261.SH) will add e-commerce channels in China this year, plans to invest 10-20 million yuan, the purpose of setting up e-commerce channels is mainly to develop their own brands.

It is understood that the current company's channels include the national promotion of energy-saving lamps national bidding projects, more than 1,000 dealers, engineering channels, etc.; and the company's own development channels, mainly including overseas supermarkets, Philips OEM, non-Philips such as LOWES, Osram , Toshiba, GE, etc.; with the development of e-commerce channels this year, the company's sales channels have become more diversified.

The industry believes that the company's channels have reached a break-even point, and the diversification of channels is conducive to the company's risk diversification.

A brokerage researcher believes that Sunlight Lighting is a leading LED lighting company in China. The company's main business is gradually transforming from energy-saving lamp business to LED business. With the release of LED production capacity in Xiamen and Shangyu, the company's growth is clear and clear; The valuation of the brand is expected to increase.

“Building own brands and increasing the proportion of lighting sales is an important aspect of the company's transformation and upgrading.” People familiar with the matter believe that the company's new e-commerce channel is mainly to develop its own brand, so that its own brand in the domestic reputation.

At present, domestic LED lighting companies have successively set up e-commerce channels, and e-commerce has become an indispensable channel for the company to develop its own brands. Among them, Zhou Ming Technology (300232.SZ) e-commerce channel left a deep impression on everyone, Zhou Minghan The source brand's first-hour sales of “Double Eleven” exceeded 3 million yuan last year.

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