[Text / high-tech LED - lighting and market September issue Qiu Zuling]
Chengdu Luneng Xinguang Investment Co., Ltd. (hereinafter referred to as “Green Energy Shinguangâ€), although it has not been completed for two years, has achieved the first place in Sichuan Energy Saving Service Company and achieved good results in annual revenue of over 100 million yuan. What kind of company are they, what kind of company team, management philosophy, corporate culture and marketing model.
Recently, the reporter of "High-tech LED" visited the headquarters of Luneng Xinguang Company and made an in-depth exchange with the company's assistant chairman Gu Lei on the status quo, dilemma and development opportunities of the LED energy-saving service industry.
"Opportunity" - switch to LED
Gu Lei, Sichuanese. I first studied in the United States, then went to work at a famous investment bank in New York to work on assets. After the financial crisis swept the United States in 2008, he went to the German bank to engage in banking investment. In 2010, Gu Lei returned to China, joined Luneng Xinguang, and switched to the LED lighting industry with his own asset operation experience.
For the reason why the LED energy-saving service will be selected, Gu Lei said that he is very optimistic about the LED industry, which is the development trend of the future lighting industry.
Although from the previous banking industry to the new field of LED lighting, Gu Lei lacks understanding of product technology, but can use his own strengths in capital operation, invest in lighting energy-saving services through the LED lighting, the carrier of energy-saving transformation. . In his view, this coincides with the professionalism and background of bank asset investment.
“The more the project is invested, the greater the benefits and the greater the risk. The high risk corresponds to the high expected return, and the expected return of such investment is determined by its risk. A high-risk investment also determines that not everyone can be proficient in it, which is also a great charm of investment.†Talking about the career he is doing now, Gu Lei’s words reveal confidence.
"Mode" - saving energy and saving money
At present, the LED lighting industry is developing rapidly, but the industry still has problems such as lack of core technologies, insufficient innovation capabilities, and disorderly market competition. The biggest reason for the sunrise industry to encounter the cold market is that LED lighting does not save energy, and the high cost has discouraged many companies and individuals who need LED lighting.
Is there a model that can save energy and save money? This also became the background for Green Energy Shin Kong to initially choose to enter the EMC energy-saving service industry.
"EMC's implementation of energy-saving services in the field of lighting is an innovative operation." Nevertheless, in Gu Lei's view, the current operation of the EMC model in the LED lighting industry is still in a development period. For such judgment, Gu Lei gave the reporter the following two explanations:
On the one hand, Green Energy Shin Kong has started its business in the Southwest, and customers are gradually accepting the EMC model.
Our case includes the renovation of the Red Flag chain storefront and the renovation of the parking lot under the Blu-ray. Among them, the contract signed by the Hongqi storefront renovation project and the energy-using unit is 80 million yuan. It is planned to replace the original fluorescent tube with the LED light tube in the red flag supermarket chain within the city. The project has been completed in January 2012. The contract energy management contract signed with Shenyang Liming Aero Engine (Group) Co., Ltd. is to replace the traditional metal halide lamp with LED industrial and mining lamps, saving 76.67% and energy saving benefit of about 2.6 million yuan.
On the other hand, in the operation of specific projects, we also face a series of problems such as integrity, policies, regulations, and lack of authoritative third-party evaluation agencies. This requires us to continuously discover, solve, and seek policy support and help as the business advances.
Chengdu Luneng Xinguang Investment Co., Ltd. (hereinafter referred to as “Green Energy Shinguangâ€), although it has not been completed for two years, has achieved the first place in Sichuan Energy Saving Service Company and achieved good results in annual revenue of over 100 million yuan. What kind of company are they, what kind of company team, management philosophy, corporate culture and marketing model.
Recently, the reporter of "High-tech LED" visited the headquarters of Luneng Xinguang Company and made an in-depth exchange with the company's assistant chairman Gu Lei on the status quo, dilemma and development opportunities of the LED energy-saving service industry.
"Opportunity" - switch to LED
Gu Lei, Sichuanese. I first studied in the United States, then went to work at a famous investment bank in New York to work on assets. After the financial crisis swept the United States in 2008, he went to the German bank to engage in banking investment. In 2010, Gu Lei returned to China, joined Luneng Xinguang, and switched to the LED lighting industry with his own asset operation experience.
For the reason why the LED energy-saving service will be selected, Gu Lei said that he is very optimistic about the LED industry, which is the development trend of the future lighting industry.
Although from the previous banking industry to the new field of LED lighting, Gu Lei lacks understanding of product technology, but can use his own strengths in capital operation, invest in lighting energy-saving services through the LED lighting, the carrier of energy-saving transformation. . In his view, this coincides with the professionalism and background of bank asset investment.
“The more the project is invested, the greater the benefits and the greater the risk. The high risk corresponds to the high expected return, and the expected return of such investment is determined by its risk. A high-risk investment also determines that not everyone can be proficient in it, which is also a great charm of investment.†Talking about the career he is doing now, Gu Lei’s words reveal confidence.
"Mode" - saving energy and saving money
At present, the LED lighting industry is developing rapidly, but the industry still has problems such as lack of core technologies, insufficient innovation capabilities, and disorderly market competition. The biggest reason for the sunrise industry to encounter the cold market is that LED lighting does not save energy, and the high cost has discouraged many companies and individuals who need LED lighting.
Is there a model that can save energy and save money? This also became the background for Green Energy Shin Kong to initially choose to enter the EMC energy-saving service industry.
"EMC's implementation of energy-saving services in the field of lighting is an innovative operation." Nevertheless, in Gu Lei's view, the current operation of the EMC model in the LED lighting industry is still in a development period. For such judgment, Gu Lei gave the reporter the following two explanations:
On the one hand, Green Energy Shin Kong has started its business in the Southwest, and customers are gradually accepting the EMC model.
Our case includes the renovation of the Red Flag chain storefront and the renovation of the parking lot under the Blu-ray. Among them, the contract signed by the Hongqi storefront renovation project and the energy-using unit is 80 million yuan. It is planned to replace the original fluorescent tube with the LED light tube in the red flag supermarket chain within the city. The project has been completed in January 2012. The contract energy management contract signed with Shenyang Liming Aero Engine (Group) Co., Ltd. is to replace the traditional metal halide lamp with LED industrial and mining lamps, saving 76.67% and energy saving benefit of about 2.6 million yuan.
On the other hand, in the operation of specific projects, we also face a series of problems such as integrity, policies, regulations, and lack of authoritative third-party evaluation agencies. This requires us to continuously discover, solve, and seek policy support and help as the business advances.
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