Smart theater and smart TV battle to see who can laugh to the end

A small micro project on the entrepreneurial platform of the old appliance giant Haier, the Xiaoshuai Cinema, was born, or will announce the death time of smart TV.

Since the end of last year, Radio and TV has repeatedly strictly controlled TV set-top boxes, including the inability to download third-party applications and block large amounts of video applications. This may have opened the prelude to the decline of smart TVs, including over 80 audiovisual penguins, VST aggregations, etc. Home television video applications have subsequently ceased service, and smart TV manufacturers have to do content first to limit development. Although the content-layout vendors have gained opportunities for ecological construction under such adverse current conditions, the rise of smart theaters led by projection technology has once again caused smart TVs to lose the opportunity for family entrance. The TV itself is not easy to move and the screen needs to occupy the space of the residents. Factors constrain flexibility. Smart TVs may only be in the living room or part of the living room decoration.

How did Xiaoshuo Cinema become a trend? Industry analysts believe that Xiaoshuo Cinema and its released Internet movie product series have the advantages of wider coverage, more convenient use, and no limitations on the screen as long as there is a white wall. At the same time, projection technology also makes living room entertainment center ubiquitous everywhere, more in line with the concept of future home entrance. The ones most affected by this are undoubtedly the LeTV smart TVs that have created ecological myths. Although the LeEco ecological chain is full of hardware and content, if there is no smart theater, LeTV may lose major strategic opportunities for family entertainment centers and family entrances.

Does LeTV have a future?

The impact of radio and television blockade on LeTV is still weak. LeSound, as an eco-friendly enterprise with a large domestic god level, has already laid out its content. In recent days, Jia Yueting announced in the US that it will acquire Vizio, the second largest TV manufacturer in the United States, with an ecological counter effect. More and more obvious. LeTV, which creates a vertically integrated ecosystem based on “platform + content + terminal + application”, apparently has not given up its interest in smart TVs, even if it has lost the home entrance function or the strong penetration of home intelligence theater led by the projection technology. It is getting weaker. Although LeTV believes that "through this acquisition, LeEco will have 50 million home users, and it will become the world's largest Internet portal," but in reality, the screen is already misnamed and is now being diverted. , The crowd in front of the big screen in the future will seriously flow into the embrace of projection.

How does LeTV follow the road to the future?
Although smart TVs are good, they can't be overcharged. In the field of smart TVs, Apple can't avoid failure. Can SmartTV sprint to the end? According to industry sources, LeTV, mobile phones, PCs, tablets, bicycles, automobiles, cinemas, smart hardware, and even real estate and other industries are rich in diversity and appear to be diverse, and the impact of ecological opposition to the core of the industrial chain is visible. However, the increasingly serious competition will continue to divert its core competitiveness. Xiaoshuo's cinema can hold the momentum of LeTV's smart TV. Because of the rapid development of mobile Internet, the user's needs are increasingly rich, and the original dominance of the traditional smart TV industry is obviously gone, and smart TV can no longer satisfy the interests of users. Smart projection represented by Xiao Shuai is growing into a new focus for users. The greater the investment made by LeTV in smart TVs, the easier it will be to lose the position on smart projection. Projection is becoming a blind spot for Le Vision's family entrance blueprint.

Xiaoshuo Cinema Split Family Entrance

Xiaoshuai Cinema was established in July 2015 and became the first project to return to profitability in many Jingdong crowdfunding projects, with a market valuation of more than 300%. Haier’s high-tech products have strong support for Xiaoshuai Cinema. A new generation of professional intelligent internet movie machines stand out. With more professional technical strength, Xiaoshuo Cinema successfully carries the industry’s leading intelligent video system and becomes a new model. Unicorn enterprise. Up to now, Xiaoshuai Cinema has developed a number of heavyweight Internet viewing equipment such as laser cinemas and Aurora Movie Machines.

Xiaoshuai Laser Theater and Aurora Movie Machine
With the strong development of the mobile Internet, portable devices such as mobile phones have undoubtedly become large traffic portals. At the same time, entry-level hardware has once again become the focus of attention for the capital. Because unlike software entry levels, software must rely on portable hardware to realize services. Entry-level hardware is more genuine and more imaginative. And Xiaoshuai's cinema is shaped and accompanied, allowing users to watch more programs anytime, anywhere, becoming the leader of the fifth-screen era after mobile phones, tablets, computers, and televisions, meeting more people, more scenes, and more time Use, has become a super platform entrance.

In terms of content, Xiaoshuai Cinema through and joint domestic genuine video content providers, build content ecological chain, provide high-definition genuine video resources, exclusive ownership of the hotel industry copyright playback, with a diversified business cooperation model, to provide the hotel with complete intelligence Television room solution. At present, Xiaoshuai's theaters rely on hardware and content advantages to open up the hotel and rural markets. At present, Xiaoshuai Cinema is currently laying out the second national theater line across the board. It will undoubtedly squeeze LeTV's smart TV market, and the diversion effect on user groups will become increasingly significant.

Xiaoshuo Cinema's goal is to create a "Pan Movie Entertainment Internet Mobile Distribution Platform." This goal is obviously also an ecological system. Unlike LeTV, it is more focused and professional, and it is easier to cultivate brand loyalty from users. LeTV naturally cannot replicate the precise ecological ring of Xiaoshuai Cinema. Industry insiders pointed out that if LeTV wanted to make a difference in entry-level home hardware, it would be best to buy a company like Xiaoshuai Smart Cinema.

Xiaoshuo Cinema CEO and LeTV staff
From the content layout to the proposal and promotion of the concept of the 2nd theater, Xiaoshuai Cinema completed the construction of its own ecological chain and used Haier’s huge sales channels to obtain a broader market space. Haier Group's home user big data has also become the ecological fulcrum of Xiaoshuai's smart theater. It uses the endorsement of Haier brand to create opportunities for entering more markets and users.

In recent days, the industry’s frantic transmission of LeTV’s intention to invest in the acquisition of olive branches in Xiaoshuai’s cinema has not been positively stated by both parties. However, judging from the mission of the transitional products of smart TVs, LeTV’s biggest reason for acquiring Xiaoshuai’s cinema is to keep smart TVs. The smooth transition of the users during the projection transition is just the original starting point for Leyi’s ecological anti-ideas. After all, every business model must be based on effective source user influence.

Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.

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