LED lights with heavy focus on landscape lighting

With the steady increase in the sales of LED lights in the terminal market and the fiercer competition, how to choose the agent brand has become a key issue for dealers.

Price continues to fall

It is understood that the overall price of LED products in the first half of this year has shown a downward trend, and LED strips are no exception.

It can be seen from the spot check data of various cities that in the first half of this year, the price of the light strips in the terminal market showed different degrees of downward adjustment, ranging from 5% to 60%, and the average number of downward adjustments was twice, only a few LED strips. The original price has been maintained.

The LED light strip of Beijing Lexiang Lighting Appliance can account for 60% of the total product. The monthly sales are between 35-45 million. The price of the light strip has been lowered four times from the beginning of the year to the present, from the original 7-8 per meter. Yuan dropped to around 4.5 yuan now, and the price cuts reached 50%.

The continued decline in prices is one of the reasons for the increase in terminal sales, but it has also clearly opened the prices of high, medium and low-end products. The price cuts of high-end products are relatively small. For example, the price reduction of Philips and Auman lamps is maintained at around 5%; the price reduction of mid-end products is relatively large, ranging from 20% to 60%; Low, so the price cut will not exceed 20%.

According to the reporter's understanding, the number of high-end products to cut prices is only half of the mid-end brands, and the number of low-end products is close to the mid-end products.

Significant polarization

The price reduction and the number of price reductions have made the LED light strip products gradually appear in a state of polarization, and the price and quality of the high-end and low-end products are far from each other.

When the price of mid-end products and low-end products is getting closer, low-end products naturally face the fate of being eliminated.

The low-end products are generally cheaper and the quality is relatively poor. Most of them are small names that are not known. The high-end high-quality lamps produced by big brand companies use anti-static packaging, regular printed labels, high-quality flexible boards, etc., and the prices are relatively high, such as Philips, Auman, NVC, Panasonic and other brands.

The price difference between different brands is also very large. The average price of small brands is 5-10 yuan/meter. Relatively speaking, the prices of brands such as Op, NVC and other brands will be several times or even ten times higher than these small brands. Will float between 20-60 yuan / meter.

The person in charge of Chengdu Jiehao Lighting , Leng Zhiping, told the reporter that the wholesale price of the Auman 5050 lamp is 50 yuan per meter, and the price is lowered by 3%-4% this year, but the high-end lamp belt after the price reduction is still the price of the ordinary lamp. Several times. The cheap lamp strip is made of secondary plastic plus aluminum wire, which has certain safety hazards, and the high-quality lamp strip is made of copper wire and crystal material, which has high cost performance and good stability.

Mid-end products sell well

A few days ago, the reporter visited the Chengdu Love Lights Lighting City on the sales of the light belt.

Mr. Xia, who is engaged in landscape lighting projects, can be regarded as a frequent visitor to the lighting city. The number of times the lamp belt is purchased is also relatively large. When asked about the price of the most commonly bought lamp for Mr. Xia, Mr. Xia told reporters that the project would generally choose a lamp belt of about 10 yuan/meter. If it is a high-end occasion, it will buy high-end lights with customers' needs, such as Philips. , Auman, NVC and other brands. However, when buying high-end brands, there are fewer. In order to save costs and ensure relative quality, it is usually a medium-priced product.

From the perspective of the Beijing market, there are two types of LED lamps that are more popular. One is the low price. The average price is about 4.8 yuan per meter, accounting for 40% of all lamp sales. One is a moderate price. The price is 9-13 yuan / meter.

Of course, the most ideal for consumers is to buy the quality of high-end products at the price of mid-range products. This requires big brands like Philips and NVC to take the lead in lowering prices.

According to the survey, the best-selling LED brands on the market currently include Jiasheng, Jingyuan, Aini, Changfang, Jingzheng, Hanyuan and Aidelang. The price of Jiasheng is about 10 yuan/meter, the price of Jingyuan is about 13 yuan/meter, the price of Lianhao is from 13-15 yuan/meter, and the price of rectangular is 13-14 yuan/meter per meter.