HTC is reportedly expanding its virtual reality (VR) efforts by launching new projects in New Zealand and registering new trademarks locally. According to a recent overview of trademark applications from the New Zealand Intellectual Property Office, HTC submitted the application on October 6. The filing outlines the product and services associated with "Vive Eclipse," which is described as a "head-mounted display device for computer-simulated reality." It also includes features such as "motion tracking sensors" and "handheld computer-simulated reality controllers."
Meanwhile, Nokia recently announced it will halt the development of its VR camera, the "OZO," and related hardware, signaling a lack of confidence in the VR industry. However, HTC seems to have a different perspective. Despite the sale of its Pixel smartphone division to Google, the company remains committed to its VR business, actively working on next-generation products and investing heavily in research and development.
A recent report by foreign media outlet MSPoweruser revealed that HTC has registered the trademark "Vive Eclipse" in New Zealand, suggesting it could be the company’s next major VR headset. This move highlights HTC's continued focus on the VR market and its determination to stay competitive.
The "Vive Eclipse" is defined as a head-mounted display designed for computer-simulated reality, incorporating motion tracking sensors and handheld controllers. HTC has been emphasizing its commitment to VR, and its long-term partnership with Microsoft may lead to support for Windows Mixed Reality. This could open up new use cases and applications, potentially helping HTC regain its position as a leading player in the VR space.
With these developments, it's clear that HTC is not backing down from the VR race. By entering new markets like New Zealand and investing in innovative products, the company is positioning itself for future growth and success in the evolving tech landscape.
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