Making use of people's inertia can also make money

Today's Americans can invest almost anything, from Kenyan stocks to political prospects, but that doesn't mean you can invest directly in human inertia. However, you can invest by buying stocks from companies that often “encourage” and “teach” people to waste time.

Of course, those great opportunities in the private equity market are beyond sight. For example, you and I can't fund Facebook that is not yet listed. Moreover, many of those other highly efficient time killers have had relationships with big companies and are no longer simply entertainment, such as poly-gizmo and news companies. However, according to the study of the Slate stock institution, we have listed such seven types of investment "inert" programs, and they represent different ways.

Starbucks

- After work, relaxing with a cup of coffee may have become the most enduring way to relax. Dunkin' Donuts is intended to provide a resting place for busy people, while Starbucks advocates serving those who are idle. Starbucks offers comfortable chairs, wireless internet service, delicious snacks and soft music. In a weak economic environment, stocks are constantly devaluing, but a $ 4 cup latte is the easiest way for people to save money.

eBay (eBay) -

The online trading market has always been the favorite of people who spend time. Are you preparing a quarterly report or are you looking for a second-hand Steinway piano you want? Is it a matter of completing a document or just looking at the 27,257 search results in the online home craft catalog? When you face such a situation, it almost does not require time to think. eBay made two money from it: when you completed a transaction on eBay (including on its affiliate site, like StubHub); and when its PayPal payment software was used during the transaction.

Altria (the world's largest multinational tobacco company)

- At work, tobacco is a casual consumer product after coffee. Although cigarettes are generally more expensive, Altria's efforts through Philip Morris Tobacco's subsidiary to make their products always match the tastes of those addicts, which allows them not to worry about the ups and downs of the consumer market. Although there are more and more restrictions on the time, place, and method of smoking, and some places need to be charged for smoking, the irony is that these layers make smoking a more popular kind of lazy. "the way. Just like smoking with more smokers in a small area, inevitably leads to a chat, which in itself kills time. What's more, a cigarette can still be pumped for more than 15 minutes. In addition, Altria also has the world's second largest beer group SABMiller, which makes it almost dominate the afternoon and evening leisure time.

The New York Times (TheNewYorkTimesCo.)

- When the economy is declining, cash is depreciating, and those free or inexpensive ways of spending become more popular. There is no better choice than the New York Times for those who are pretentious. They read daily newspaper reviews (which can take hours away), open extended links for each blog, search for jobs in the catalog, or focus on real estate ads. In addition, there are so few days a week to play spelling games in the afternoon can also inadvertently spend a long time. Its subsidiary About. The com website also functions well as a time killer. In the first quarter of this year, when the consumer economy was declining, the online advertising revenue of the New York Times boomed by 18%.

Akamai Technology Corporation (Akamai)

- There is a central contradiction in the development of an inert economy: those surfing surfers want to make maximum use of the Internet while spending time, so they also hate waiting time.

When opening a web page becomes slow, when the video is buffered and cannot be played, it is time for us to think of a solution. Businessmen also know this. So Akamai came into being. The company advocated "providing faster network services for companies and government agencies, overcoming barriers to infrastructure, and reducing costs." That is to say, it helps those who wish to kill time to open a game similar to "sudoku" faster.

Apple Inc.

- For people using computers, the way to kill time is often to play card games. However, the built-in imaging capabilities of iMacs and MacBooks make it possible for people who are not interested in working to spend time on filming and web chat without having to purchase and install new software. Similarly, similar functions have been developed in iTunes, and other user's usage records have been provided. At this time, you can understand that when you have the opportunity to try out 145 different versions of "Danny Boy", how can you still think about working?

Google

- Google is the most effective tool in our time, and it can also be the least effective. It looks simple and attractive, you can use its search engine to find thousands of information, such as how your sister-in-law is, how many times your book has been watched in the past two weeks, and you When will the high school dance be held. Every time you waste time on this, Google is making money. In recent years, Google has almost monopolized this “lazy economy” market after it has acquired Doubleclick (Doubleclick, which provides online advertising services) and YouTube. YouTube also became the largest daily recreational resource in excess of TV media.

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