Haier Refrigerator won the bid to highlight brand tension

Recently, Haier, the world's first white brand, passed good news again. Following last year's Haier freezer bid for Indian government procurement, this year it won another bid. With innovative design and high-quality products, Haier refrigerators are favored by users in overseas markets, showing the rapid growth of a Chinese brand in overseas markets, highlighting its brand appeal as an industry leader.

Government procurement Haier Freezer bid

Last year, Haier Freezer participated in the bidding competition of the AIDS Center of India under the Ministry of Health of India. It stood out among nearly 10 bidding companies including major European brands and ended the history of the 20-year monopoly of medical cryogenic cabinets by European brands. It is understood that India’s CDC has purchased a large number of medical refrigerators from Haier Freezer last year. After one year of use, Haier refrigerators are in line with the needs of Indian users in terms of product design, quality, and other aspects, and are consumed by local Indian consumers. The recognition of the person.

It is reported that in this year's tender, the center conducted a public tender for medical refrigerators worldwide. During the bidding period, a number of companies in the United States and India participated in bidding. In the end, Haier's three medical cryostats won the bid at the same time. Industry experts believe that Haier's differentiated technological level meets the new needs of Indian users, and its high-quality products have won the trust of users.

Innovative design meets user needs

Under the fierce competition in the global freezer market, Haier Freezer continues to innovate with differentiated products, powerful functions, and green features, and thus seizes the commanding heights of the industry in the fierce competition. Haier launched the world’s first solar freezer for consumers’ energy-saving and environmental protection needs; the world’s first Michael freezer is deeply loved by American consumers and recommended by the US authoritative magazine; The wine cooler satisfies the high-end consumers' pursuit of quality of life.

With innovative design and strong brand appeal, Haier Freezer continues to integrate resources and launch differentiated products. Not only in India, but also in the global market, Haier refrigerators have achieved good market performance. In the United States, Haier refrigerators entered the top three markets; in Japan and New Zealand, the market share of Haier refrigerators reached 18.89% and 18.5%, respectively.

Because of its strong independent innovation capability, the design, R&D, and product innovation of Haier Freezer are at the forefront of global freezer companies. With many technical advantages, this Haier Freezer has once again won the bid of the Ministry of Health of India, again confirming its leading position in the industry. Strong strength. Haier Freezer will also continue to lead the development trend of the global freezer industry. With the top brands in Europe, the market will continue to lead the upgrade of the global freezer industry.