A few days ago, Analysys International released the latest report on tablet computers, which indicated that in Q2 2011, domestic sales of tablet PCs reached 1,441,400 units, an increase of 39.04% month-on-month. However, industry insiders held at the "Shenzhen Flat Panel Industry Trends and Opportunities Symposium" held last week pointed out that the domestic 1000 domestic tablet PC makers currently accounted for only 3% of the domestic market share, and the profits were also very poor, and between the manufacturers Homogenization directly raises the threshold of competition.
Since last year, tablet computers have continued to develop rapidly. The world's major mobile phone manufacturers and traditional PC manufacturers have successively squeezed into the tablet PC industry and started a revolution in the IT industry. However, in the competition for market competition, the top ten of the first round of results are still traditional consumer electronics giants such as Apple, Samsung, and Asus. Their market share in the global market has exceeded 90%, leaving room for domestic flat panel manufacturers to be quite small.
Yang Qun, the chief analyst of Shenzhen Warring States Policy Consulting, believes that a large number of digital manufacturers and mobile phone companies in Shenzhen have begun to infiltrate the flat panel industry, but their overall sales account for only 3% of the domestic market.
At the seminar, industry insiders said that although the domestic flat-panel market is no longer Apple's largest, but the flat-panel industry has begun to enter the arena of homo battles, homogeneity, price war and other issues began to emerge, the flat panel industry environment deterioration Began to gradually appear.
It is understood that at present, the vast majority of domestic manufacturers of tablet computers are based on the Android system. Analysys International's report pointed out that although the Android system is open, but everyone uses the same system, it will lead to homogenization of the product, and ultimately return to the hardware, brand, channel, the competitive nature of the price, which with the early personal computer manufacturers The competition is very similar.
Although the tablet market has grown at a high rate, Analysys International's analysis is not optimistic. “Tablet computers including the Apple iPad have not yet demonstrated their value, and the market is still in a price-driven process. The first round of price-driven markets The market's outbreak life cycle is being rapidly compressed and more products are just making cannons for the iPad."
Yang Qun believes that the second half of the year is the peak season for terminal sales, but the number of flat panel manufacturers will continue to grow, they will continue a very intense price war. New brands of tablet computers without hardware features, brand capabilities, or channel advantages will gradually be eliminated in the price war, and the proportion of manufacturers in Shanzhai will gradually shrink.
Since last year, tablet computers have continued to develop rapidly. The world's major mobile phone manufacturers and traditional PC manufacturers have successively squeezed into the tablet PC industry and started a revolution in the IT industry. However, in the competition for market competition, the top ten of the first round of results are still traditional consumer electronics giants such as Apple, Samsung, and Asus. Their market share in the global market has exceeded 90%, leaving room for domestic flat panel manufacturers to be quite small.
Yang Qun, the chief analyst of Shenzhen Warring States Policy Consulting, believes that a large number of digital manufacturers and mobile phone companies in Shenzhen have begun to infiltrate the flat panel industry, but their overall sales account for only 3% of the domestic market.
At the seminar, industry insiders said that although the domestic flat-panel market is no longer Apple's largest, but the flat-panel industry has begun to enter the arena of homo battles, homogeneity, price war and other issues began to emerge, the flat panel industry environment deterioration Began to gradually appear.
It is understood that at present, the vast majority of domestic manufacturers of tablet computers are based on the Android system. Analysys International's report pointed out that although the Android system is open, but everyone uses the same system, it will lead to homogenization of the product, and ultimately return to the hardware, brand, channel, the competitive nature of the price, which with the early personal computer manufacturers The competition is very similar.
Although the tablet market has grown at a high rate, Analysys International's analysis is not optimistic. “Tablet computers including the Apple iPad have not yet demonstrated their value, and the market is still in a price-driven process. The first round of price-driven markets The market's outbreak life cycle is being rapidly compressed and more products are just making cannons for the iPad."
Yang Qun believes that the second half of the year is the peak season for terminal sales, but the number of flat panel manufacturers will continue to grow, they will continue a very intense price war. New brands of tablet computers without hardware features, brand capabilities, or channel advantages will gradually be eliminated in the price war, and the proportion of manufacturers in Shanzhai will gradually shrink.
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