If the wearable smart devices that have risen dramatically in the past two years blew up the global consumers and manufacturers' re-understanding and pursuit of smart hardware products, then after years of development and accumulation, the VR\AR industry has reached the public in 2016. When you look at the horizon, it brings more than just a simple change in the visual experience of ordinary consumer entertainment.
As an industry linking with the display of real life and the development of advanced technologies in the future, the exhibition industry has always emphasized emphasizing the experience. This is why the smart entertainment hardware products were first detonated successively by major digital exhibitions this year.
Pushing the boat to follow the trend
According to market research firm JuniperResearch, the global smart hardware market is expected to reach 30-50 billion U.S. dollars in 2016, and the wearable device market alone can reach more than 2 billion U.S. dollars. In 2018, this figure will reach 19 billion U.S. dollars. .
The market signal also prompted ChinaJoy organizer Hanweixinheng to put forward the strategic guiding ideology of “soft and hard†this year. With years of experience in holding and training digital interactive entertainment related exhibitions, Hanwei Xinheng and China’s VR/AR Entertainment Industry Alliance (Initiated by Hanwei Culture, Microsoft, Sony, Samsung, AMD, NVIDIA, EPIC, Shanda Group, Storm Mirror, LeTV Virtual Reality, Rice Grain, Contact and more than 10 internationally renowned VR\AR entertainment companies) With the slogan of “seeing what is falseâ€, the first China International Smart Entertainment Hardware Exhibition (eSmart) will be held in 2016 at the 14th China China International Interactive Entertainment Exhibition (ChinaJoy), through exhibitions, forums, and promotions. Associations, investment and financing matchmaking and other forms, highlighting professional, authoritative and international characteristics, and strive to promote industrial cooperation, development and win-win situation.
In the first eSmart, not only the VR/AR product exhibition and experience of the hot market, but also many kinds of popular intelligent hardware products including smart home, intelligent transportation and smart wearable devices will participate. eSmart will provide intelligent entertainment hardware companies with the best stage for product display, with ChinaJoy's huge brand influence, large audience and extensive media resources. If the huge market potential is the soil for the rapid expansion and growth of the intelligent entertainment hardware industry, then in the face of more powerful consumerism and easier access to new products in the Chinese market, the emergence of eSmart will not only show one to all consumers. The vigorous vitality of the industry is further sorted out and guided by the relevant industries in China, and even inspired the global smart entertainment hardware industry and market.
Occupy the time, clever use of Dongfeng
As the first large-scale exhibition in China with smart entertainment hardware as the theme, eSmart will set up VR hardware, smart mobile and wearable devices, game hardware and peripherals, smart entertainment hardware and fashion smart hardware, and other theme display areas, and ChinaJoy for many years The digital interactive entertainment area created echoed. From the perspective of overall strategic thinking, with the support and promotion of a mature “software exhibition areaâ€, the idea of ​​combining smart hardware industry and virtual reality technology expressed by eSmart has also been fully demonstrated.
The emergence of eSmart is not only to comply with the trends and context of global industry development, but also to be an overall exposure of an entertainment frontier technology. It can also provide an unprecedented commercial value and social impact for the entire domestic and global smart entertainment hardware industry. The opportunity to display the power so that each participating ordinary audience truly feel the significance of science and technology to change their lives.
Because of the better experience and display effect of smart entertainment hardware products, eSmart emerged from the original digital entertainment exhibition, keeping abreast of market trends, and emphasizing its role as an industry leader.
Set a benchmark and lay a pen
Another reason why eSmart is highly regarded is that it has a powerful technology and product R&D industry alliance behind it – the China VR/AR Entertainment Industry Alliance. In 2016, the mature VR/AR technology finally came from the idea to the physical product and landed at a publicly acceptable price. Coupled with its ability to spread across games, movies, music, and other areas, VR/AR products have stimulated the strategic adjustment of the global entertainment industry from 2015 to 2016. However, how to better unify technical standards, regulate industry development, and guide the concept of consumers requires a cross-border organization such as China's VR/AR entertainment industry alliance to bring all major companies, resources and technologies together. Solve some real problems faced by this emerging industry.
Judging from the current status, all members of the China VR/AR Entertainment Industry Alliance can carry out all-round interaction and exchange to promote all-round cooperation in all aspects and technologies. In addition, members of the Alliance also rely on eSmart. Rapidly exposing existing products to the general public, boosting and expanding the influence of the exhibition, it also achieved the original intention of creating momentum for the products.
Judging from the current market capacity, the intelligent entertainment hardware industry is still a blue ocean, and the integrity of the ecological chain can allow each individual in the chain to achieve long-term development. The emergence of eSmart will undoubtedly open a new chapter for domestic smart hardware development, not only as its innate advantages as the exhibition will allow the entire industry to further explore the advantages and upgrade directions of products after experiencing a large number of user experiences. Through the integration, opening up the upstream and downstream links of the industry, and consolidating the advantages of various companies through the alliance, the cooperation in the field of intelligent entertainment hardware is promoted. It can be foreseen that during the first eSmart rollout, more new VR/AR products will be available in succession, which will also be the best display opportunities for related companies in the world.
Bigger and stronger, sail to sail
Today, intelligent entertainment hardware represented by VR\AR is a product based on a dramatic evolution of the visual experience. It has a broader sense of change for ordinary people's lives, not just the digital Geeks.
For the average consumer, the well-known names of Sony, Microsoft and dozens of well-known domestic and foreign exhibitors participating in the eSmart event are themselves a feast for bringing together the top technologies of today's smart entertainment hardware products. The eSmart, which has gathered all the big names in the industry, is not only a concentrated exposure and display of cutting-edge technology in the industry, it is also a journey for the whole China's intelligent entertainment hardware industry to develop its strategic layout "seeking ideas and exploring trends".
Guangzhou Ehang Electronic Co., Ltd. , https://www.ehangmobile.com